May a brand actually run this footage

BrandVideoAI records what each AI video vendor publishes about commercial use: which plan grants it, what the free tier allows, and what the vendor does not say. Seventeen vendors, one register, read from priced pages, help centres and published licences. As of 2026-09-22.

Inclusion rule. Products whose own pages address commercial use of AI video output, sold as a hosted plan or published as model weights. A product silent on the point is recorded as silent, not excluded. Order. Alphabetical by product.

1What is recorded here

One question, asked the same way of everyone: does the vendor say output may be used commercially, and on what condition. It sounds like a detail and it is the first thing a brand's procurement asks, because footage generated on the wrong tier is unusable no matter how good it looks.

Statements come from priced pages, help centres and published licences, never from a reading of terms of service clause by clause. That keeps every line here checkable in a minute by a reader who is not a lawyer, which is the standard of verification this site can honestly offer.

The condition is not always a price. Some vendors attach the permission to a subscription tier, some state it for every user, and the ones that publish model weights attach it to a territory, a user count or an annual revenue figure. The middle column of the register records which of those a given vendor chose.

2Start here

• Commercial use — every vendor read, and where each one puts the licence.
• Commercial pairs — four vendors read one by one, licence line first, with what the threads counted.
• Adobe Firefly — a claim about training data where a plan grant would sit.
• Fliki — a free tier that writes its exclusion out in words.
• Hailuo AI — ownership disclaimed on a paid plan, commercial use unworded.
• HeyGen — the permission filed in a help article about exporting.
• Higgsfield — all four columns answered on one help centre page.
• HunyuanVideo — a territory carve-out and a ceiling of 100 million users.
• invideo AI — no free plan, so the free-tier question does not arise.
• Kling AI — the line repeated on every paid card, from $10.
• Leonardo.Ai — commercial use on the free plan, paid for in visibility.
• LTX Studio — personal use defined, two plans below the licence.
• Luma — $30 a month, and no free plan on the list.
• Pika — a paid plan that is not yet a licensed plan.
• Runway — two of the four points recorded, and no more.
• Stable Video Diffusion — a boundary drawn at a million dollars of revenue.
• Synthesia — a boundary that travels with the avatar, not the subscription.
• Wan — Apache 2.0 on the weights, with no condition attached.
• SceneMixer — commercial use granted to every user, with no plan named.
• How it is read — priced pages, help centres and licences, and why.

Product pages are listed alphabetically. Each keeps the same four points in the same order, so a blank is visible as a blank rather than hidden by a different layout.

3Questions the register answers

• Free tiers — five of seventeen withhold it, and they say so differently.
• Crossing points — from $10 to $30, and packaging drives the spread.
• Owning vs allowed — two different questions: seven vendors answer the first through a plan, and eight answer the second.
• What goes in — four published input restrictions, three of them about likeness.
• Clean vs licensed — a clean file and a licensed one are not the same purchase.

4Explainers

Rights, ownership and the paperwork around them, in plain terms. These pages set out how the questions work; what each vendor has actually said about them is kept on the register, and none of this is legal advice.

• Changing plan — what moves, and what does not, when a subscription is upgraded, downgraded or cancelled.
• Reading terms — the order to read a vendor's pages in, so the answer is not contradicted two clicks later.
• Clearing a deliverable — the questions a client asks before a generated file goes out the door.
• Licence vs ownership — permission from a vendor and owning the finished work are different questions.
• The production file — what to record per clip so a rights question has an answer years later.

5The trap this register exists for

Two rights are usually bought on the same plan and are not the same thing: permission to use the output commercially, and a file without a visible mark. On one vendor here they are one plan apart, which means a paying customer can hold a clean file they are not licensed to run.

Keeping the two in separate registers on separate sites is deliberate. A single column that merged them would be easier to read and would be wrong in exactly the case that costs money.

The free tier gets its own column for the same reason. It is where most output is generated and the tier least likely to have had its plan table read, and on five of the seventeen vendors here it withholds commercial use. A register that only recorded where the licence begins would leave that implied by a phrase rather than stated in a cell a reader can point at.

Four free tiers point the other way, granting commercial use at no charge and taking something else instead: a visible mark on the file, a published gallery of your concepts, a restriction on which avatar may appear in an advertisement. Those are recorded in the same column, because a reader clearing a deliverable needs to know what the free seat cost as well as what it allowed.

BrandVideoAI records licence statements published by vendors. It is not legal advice, it does not interpret terms of service, and it does not say whether a given use is permitted.

6The grid, and what sits under it

The vendor pages carry the quoted clauses, the questions apply them, the explainers say where a permissions document keeps its answers, and the data page is the whole grid as a file.

• Commercial pairs — Four vendors read one by one, licence line first…
• Data — The register as a comma-separated file…
• Products — A page for each vendor…
• Fields — The four points recorded for every vendor…
• Questions — Questions about using AI video commercially…
• Learn — Explainers on vendor terms…
• Records — Each recorded cell of the commercial-use register on its own page…
• Pairs — Two vendors at a time on one column…
• Words — The phrases AI video permissions documents keep using…