BrandVideoAI

What each vendor's terms say about commercial use

What Runway publishes about rights

Runway (runway.com) lists commercial use on its paid plans. The free plan does not carry the line. Nothing is published on its pricing page about ownership of the finished work or about what may be supplied as an input. As of 2026-09-12.

Readings side by sideFilled where the product publishes something on that point, hollow where its pages do not address it.Readings side by sideWhat the vendor publishesWhat the vendorpublishesFree tierFree tier — What the vendor publishes: Not listed on the free planCommercial use fromCommercial use from — What the vendor publishes: Paid plansWhat is ownedWhat is owned — What the vendor publishes: No statement publishedInput restrictionInput restriction — What the vendor publishes: No statement published
Fig. 1 Filled where the product publishes something on that point, hollow where its pages do not address it.
What Runway publishes on the four points this register keeps. Read from its pricing page on 2026-09-12.
PointWhat the vendor publishes
Free tierNot listed on the free plan
Commercial use fromPaid plans
What is ownedNo statement published
Input restrictionNo statement published

Inclusion rule. The same four points are recorded for every vendor here. A point the vendor does not publish is recorded as no statement rather than inferred from terms of service. Order. Fixed order, identical on every product page.

1Two recorded points out of four

This is the shortest entry in the register, and the shortness is the record rather than a gap in the reading. The pricing page answers where a commercial licence begins, the free plan's position is read from the line it leaves out, and the other two points this site keeps are not addressed.

Filling those cells would mean reading the terms of service, which this register does not do for anyone. The standard has to be the same across every vendor here or the comparison stops meaning anything.

The Runway plan page as it appeared on 16 September 2026.
Fig. 2 The plan comparison this entry is read from. The free column and the paid columns are set side by side, which is what makes the missing line on one of them legible.Screenshot of runway.com/pricing, captured 2026-09-16. Reproduced to show where this entry was read from.

2What a brand still has to ask

Whether a free-plan clip made during an exploratory phase may appear in the finished spot, and who holds what in the delivered file. Neither is answerable from the page a buyer sees before paying, so both are questions for the vendor rather than for a register.

The answer may well be favourable. It is simply not published where a buyer would look.

3Why a short entry is still an entry

A register that dropped the thin rows would flatter itself and mislead the reader. Every vendor here was read the same way, and the reason this page is shorter than the others is that less was published, not that less was looked for. Dropping it would turn the register into a list of vendors who write a lot, which is a different thing from a list of vendors whose terms a brand can check before paying.

The practical reading is narrow. A buyer can take from this page that paid plans carry the commercial line and that the free plan does not, and can take nothing at all about ownership or inputs. Those two questions go to the vendor in writing, and the answer belongs in the production file rather than on a page like this one, which records only what is public.

4The same point, across every product

Free tier, product by productOne point at a time, every product alongside, Runway marked. Wording in the rows below.Free tier, product by productFree tierAdobe Firefly — Free tier: A free plan with daily generation limits, no separate licence lineAdobe FireflyFliki — Free tier: No commercial rights to media, and a watermark on exportsFlikiHailuo AI — Free tier: Unpaid downloads carry a watermarkHailuo AIHeyGen — Free tier: A Free plan at $0, with the mark removed from $29HeyGenHiggsfield — Free tier: Commercial rights follow for all users, free includedHiggsfieldHunyuanVideo — Free tier: Weights published with a licence, so there is no plan to readHunyuanVideoinvideo AI — Free tier: No free plan offeredinvideo AIKling AI — Free tier: Not carried on the free Basic planKling AILeonardo.Ai — Free tier: Commercial use granted, with generations publicly viewableLeonardo.AiLTX Studio — Free tier: Personal use licence on free and LiteLTX StudioLuma — Free tier: No free plan appears in the plan listLumaPika — Free tier: Not included on the free plan or on StandardPikaRunway — Free tier: Not listed on the free planRunwayStable Video Diffusion — Free tier: Weights published under a community licence, no plan to readStable Video DiffusionSynthesia — Free tier: A Basic plan at $0, with the logo removed from $29SynthesiaWan — Free tier: Weights published under Apache 2.0, with no plan involvedWan
Fig. 3 One point at a time, every product alongside, Runway marked. Wording in the rows below.
Every product on one point, with Runway marked. Recorded 2026-09-22.
ProductFree tier
Adobe FireflyA free plan with daily generation limits, no separate licence line
FlikiNo commercial rights to media, and a watermark on exports
Hailuo AIUnpaid downloads carry a watermark
HeyGenA Free plan at $0, with the mark removed from $29
HiggsfieldCommercial rights follow for all users, free included
HunyuanVideoWeights published with a licence, so there is no plan to read
invideo AINo free plan offered
Kling AINot carried on the free Basic plan
Leonardo.AiCommercial use granted, with generations publicly viewable
LTX StudioPersonal use licence on free and Lite
LumaNo free plan appears in the plan list
PikaNot included on the free plan or on Standard
RunwayNot listed on the free plan
Stable Video DiffusionWeights published under a community licence, no plan to read
SynthesiaA Basic plan at $0, with the logo removed from $29
WanWeights published under Apache 2.0, with no plan involved

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

Commercial use from, product by productOne point at a time, every product alongside, Runway marked. Wording in the rows below.Commercial use from, product by productCommercial use fromAdobe Firefly — Commercial use from: Not named at a plan; asserted of the modelsAdobe FireflyFliki — Commercial use from: Standard, and any paid planFlikiHailuo AI — Commercial use from: Not worded as commercial use anywhere on the pageHailuo AIHeyGen — Commercial use from: Stated for videos generally, with no plan namedHeyGenHiggsfield — Commercial use from: No plan required; the rights come with the termsHiggsfieldHunyuanVideo — Commercial use from: The licence, outside the EU, the UK and South KoreaHunyuanVideoinvideo AI — Commercial use from: Paid plansinvideo AIKling AI — Commercial use from: Standard, $10 a monthKling AILeonardo.Ai — Commercial use from: The free plan, with ownership arriving on the paid onesLeonardo.AiLTX Studio — Commercial use from: StandardLTX StudioLuma — Commercial use from: Plus, $30 a monthLumaPika — Commercial use from: Pro, $28 a monthPikaRunway — Commercial use from: Paid plansRunwayStable Video Diffusion — Commercial use from: The licence, below USD $1,000,000 in annual revenueStable Video DiffusionSynthesia — Commercial use from: Not set by plan; set by which avatar is usedSynthesiaWan — Commercial use from: The licence itself, with no threshold attachedWan
Fig. 4 One point at a time, every product alongside, Runway marked. Wording in the rows below.
Every product on one point, with Runway marked. Recorded 2026-09-22.
ProductCommercial use from
Adobe FireflyNot named at a plan; asserted of the models
FlikiStandard, and any paid plan
Hailuo AINot worded as commercial use anywhere on the page
HeyGenStated for videos generally, with no plan named
HiggsfieldNo plan required; the rights come with the terms
HunyuanVideoThe licence, outside the EU, the UK and South Korea
invideo AIPaid plans
Kling AIStandard, $10 a month
Leonardo.AiThe free plan, with ownership arriving on the paid ones
LTX StudioStandard
LumaPlus, $30 a month
PikaPro, $28 a month
RunwayPaid plans
Stable Video DiffusionThe licence, below USD $1,000,000 in annual revenue
SynthesiaNot set by plan; set by which avatar is used
WanThe licence itself, with no threshold attached

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

What is owned, product by productOne point at a time, every product alongside, Runway marked. Wording in the rows below.What is owned, product by productWhat is ownedAdobe Firefly — What is owned: No statement publishedAdobe FireflyFliki — What is owned: Publishing rights are owned by the user, and Fliki does not own any contentFlikiHailuo AI — What is owned: Hailuo does not claim ownership of content generated and downloaded on a paid planHailuo AIHeyGen — What is owned: No statement publishedHeyGenHiggsfield — What is owned: Higgsfield does not claim ownership of inputs or outputsHiggsfieldHunyuanVideo — What is owned: Tencent claims no rights in the Outputs you generateHunyuanVideoinvideo AI — What is owned: No statement publishedinvideo AIKling AI — What is owned: No statement publishedKling AILeonardo.Ai — What is owned: Full rights on a private generation; broad rights retained by Leonardo over public onesLeonardo.AiLTX Studio — What is owned: No statement publishedLTX StudioLuma — What is owned: No statement publishedLumaPika — What is owned: No statement publishedPikaRunway — What is owned: No statement publishedRunwayStable Video Diffusion — What is owned: You own any outputs generated from the models, to the extent the law permitsStable Video DiffusionSynthesia — What is owned: No statement publishedSynthesiaWan — What is owned: No rights claimed over your generated contentsWan
Fig. 5 One point at a time, every product alongside, Runway marked. Wording in the rows below.
Every product on one point, with Runway marked. Recorded 2026-09-22.
ProductWhat is owned
Adobe FireflyNo statement published
FlikiPublishing rights are owned by the user, and Fliki does not own any content
Hailuo AIHailuo does not claim ownership of content generated and downloaded on a paid plan
HeyGenNo statement published
HiggsfieldHiggsfield does not claim ownership of inputs or outputs
HunyuanVideoTencent claims no rights in the Outputs you generate
invideo AINo statement published
Kling AINo statement published
Leonardo.AiFull rights on a private generation; broad rights retained by Leonardo over public ones
LTX StudioNo statement published
LumaNo statement published
PikaNo statement published
RunwayNo statement published
Stable Video DiffusionYou own any outputs generated from the models, to the extent the law permits
SynthesiaNo statement published
WanNo rights claimed over your generated contents

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

  • Free tier
    The free plan does not carry a commercial use lineby omissionRunway, pricing / recorded 2026-09-12
  • Entry point
    Commercial use is listed on the paid planspaid plansRunway, pricing / recorded 2026-09-12

5From the making side

Alongside the terms behind “Runway”, SceneMixer's guides describe the work itself this way:

The final cut ends on an end card: your main image plus four lines — Brand, Product name, Tagline, Call to action. The first two are read from your photo and your brief; the tagline and call to action are written with the script.

SceneMixer, The End Card (read 2026-10-13)

Every character, scene and prop card can carry a short list of the other names your script uses for the same thing.

SceneMixer, Also Called: Nicknames, Old Names, and How the Storyboard Knows Who Is Who (read 2026-10-13)

6Sources

Read from the pricing page on runway.com, checked 2026-09-12. Every vendor side by side is on commercial use. What a sentence has to do before it counts is on the reading page. Nothing here is legal advice. Next entries: invideo AI, Synthesia.