BrandVideoAI

What each vendor's terms say about commercial use

One free tier writes an exclusion, the other grants the licence

LTX Studio describes its free and Lite plans as a personal use licence and excludes promotional activity for a business, a service or a product. Leonardo.Ai states that a free user may download their own generations for commercial usage. As of 2026-09-22.

Two free tiers, each holding a different asset backOne free tier charges for permission, so the licence is what an upgrade buys. The other grants the licence and charges for privacy, because a free user's concepts stay visible to other users who may copy and remix them.What does the free tier hold backPermissionA personal use licencePromotional activity for a business, aservice or a product is excluded inwords.PrivacyCommercial use, grantedConcepts stay publicly viewable forother users to copy and remix.One exposure can be fixed by paying; the other cannot be undone
Fig. 1 Neither gives anything away for nothing. Only one withholding lands in a licence column.
LTX Studio and Leonardo.Ai on Free tier, side by side. Recorded 2026-09-22.
The questionLTX StudioLeonardo.Ai
What the free tier permitsPersonal use, defined by exclusionCommercial use of your own generations
What it withholdsAnything promotional for a businessPrivacy of the concept
How the reading was madeFrom the wording on the cardFrom a published answer
What paying changesThe named licenceWho can see and remix the work

Inclusion rule. Two vendors whose published answers in one column point in different directions, or sit far enough apart that a reader choosing between them would decide differently. Order. The vendor named first in the heading is the one whose wording is quoted first.

1Opposite answers, both in writing

These two are the clearest contrast in this column, because neither side is an inference. One free tier says what it rules out and the other says what it allows, and a reader can quote either without explaining a layout.

That makes the pair useful as a demonstration that free tier is not a single concept. It describes a commercial decision each vendor made about what to give away, and the two decisions here point in opposite directions.

2Each one charges for something different

The excluding row charges for permission: the licence is what an upgrade buys. The granting row charges for privacy, because a free user's concepts stay visible to other users of the product, who may copy and remix them.

Neither is giving anything away for nothing. What differs is which asset is held back, and only one of those two assets appears in a licence column at all.

3Which exposure a brand would rather carry

Publishing under a personal use licence is a permission problem with a supplier. Publishing a concept that competitors can remix is a distinctiveness problem with a market. The first can be fixed by paying; the second cannot be undone.

The register records both without ranking them. A campaign that needs a look nobody else can reproduce will read this pair differently from one that needs a clip cleared by Friday.

4A third set of terms on the same question

How SceneMixer's terms answer Free tier, beside LTX Studio and Leonardo.Ai. Recorded 2026-10-13.
The questionSceneMixerSource
Output made with free creditsOutput is the user's to the extent the law allows, royalty-free and commercial use included, and output made with free credits counts as paid forSceneMixer, rights guide

Inclusion rule. SceneMixer's own published wording on the column this pair was chosen for. Order. The sentence closest to the column first.

Its full row is on the SceneMixer entry.

  • Free tier
    The free and Lite plans are described as a personal use licencepersonal use onlyLTX Studio, pricing / recorded 2026-09-12
  • What personal use rules out
    The personal use licence is described as excluding promotional activity for a business, service or productin the vendor's wordsLTX Studio, pricing / recorded 2026-09-12
  • Free tier
    A free user can download their own generations for commercial usagecommercial use grantedLeonardo.Ai, commercial usage / recorded 2026-09-22
  • What the free tier costs instead
    A free user's design concepts are publicly viewable for other Leonardo users to copy and remixstated on the same pageLeonardo.Ai, commercial usage / recorded 2026-09-22

5Both documents

The first column comes from the pricing page at ltx.io, read 2026-09-12; the second from the help centre answer at leonardo.ai, read 2026-09-22. Each vendor’s full row is on LTX Studio and Leonardo.Ai, and the column being compared is described on free tier. A comparison of wording is not legal advice. Other pairs: Fliki and Higgsfield, Kling and Higgsfield.