What Luma publishes about rights

Luma (lumalabs.ai) lists commercial use on its Plus plan at $30 a month, or $25 billed yearly. The plan list as read carries no free tier, and the higher plans do not restate the commercial line. As of 2026-09-12.

Inclusion rule. The same four points are recorded for every vendor here. A point the vendor does not publish is recorded as no statement rather than inferred from terms of service. Order. Fixed order, identical on every product page.

1The highest crossing point in this register

Thirty dollars a month is more than any other entry here asks before naming commercial use. Whether that is expensive depends entirely on what else the plan carries, which this register does not evaluate; what it records is where the licence line first appears.

With no free plan on the list, the cheapest way to generate anything here is already a licensed plan. That removes the free-tier trap in the same structural way one other entry does.

2Not restating a line is not withdrawing it

The plans above Plus do not repeat the commercial use wording. On a plan grid the normal reading is that higher tiers inherit what lower ones carry, and nothing on the page suggests otherwise.

The register still records the omission rather than asserting inheritance, because the same grid pattern elsewhere in this record turns out to mean exclusion rather than inheritance. Two readings of the same layout is exactly why this column exists.

3Two points unaddressed, which is the usual shape

Nothing on the pricing page speaks to who owns the finished work or to what may be supplied as an input. Both rows are recorded as no statement published, which puts this entry alongside most of the register rather than apart from it.

Where those two questions do get answered in this register, it is almost never on a pricing page. They turn up in help centre answers and in licence files published with model weights, which is a different kind of document from the one a buyer opens to compare tiers.

4The same point, across every product

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

• Entry point
  Commercial use is listed on the Plus plan at $30 a month, or $25 a month billed yearlythe lowest plan naming commercial useLuma, pricing / recorded 2026-09-12
• Pro and Ultra
  The higher plans do not restate the commercial use lineby omission from the plan cardsLuma, pricing / recorded 2026-09-12
• Free tier
  No free plan appears in the plan listabsent from the page as readLuma, pricing / recorded 2026-09-12

5From the making side

Alongside the terms behind “Luma”, SceneMixer's guides describe the work itself this way:

The final cut ends on an end card: your main image plus four lines — Brand, Product name, Tagline, Call to action. The first two are read from your photo and your brief; the tagline and call to action are written with the script.

SceneMixer, The End Card (read 2026-10-13)

Under the terms, what you generate is yours to the extent the law allows, royalty-free, commercial use included.

SceneMixer, What You Get to Keep (read 2026-10-13)

6Sources

Read from the pricing page on lumalabs.ai, checked 2026-09-12. Every vendor side by side is on commercial use. What a sentence has to do before it counts is on the reading page. Nothing here is legal advice. Next entries: Runway, invideo AI.