BrandVideoAI

What each vendor's terms say about commercial use

A condition on the uploads, and a consent line for real people

HeyGen's grant holds as long as uploaded material avoids copyright violations and character inputs stay clean. SceneMixer accepts a photograph as a character reference on a paid plan with the rights to it, and prohibits deepfakes of real people without documented consent. As of 2026-09-22.

Two conditions on what may be suppliedOne grant holds while uploads stay clean. The other entry takes a photograph on a paid plan when the user holds the rights to it, and a real person's likeness only with that person's documented consent.How is the input handledConditioned grantSupply anything that qualifiesClean uploads and clean characterinputs are the condition on the grant.Rights and consentA photo with the rights; aperson with consentPaid plan for photos; documentedconsent for a real person.A help guide changes with a release; a term when it is redrafted
Fig. 1 Both keep the judgement with the customer; one names the document that settles it.
HeyGen and SceneMixer on the input restriction, side by side. Recorded 2026-09-22.
The questionHeyGenSceneMixer
Kind of ruleA condition on the licenceA permission with two conditions
What the customer must holdClean uploadsThe rights to the photo; consent for a real person
What is still possibleAny upload that qualifiesA real person's likeness, with consent
Where it is writtenInside the grantA help guide, and the terms

Inclusion rule. Two vendors whose published answers in one column point in different directions, or sit far enough apart that a reader choosing between them would decide differently. Order. The vendor named first in the heading is the one whose wording is quoted first.

1Both keep the choice with the customer

Making clean inputs the condition on a grant leaves the customer free to supply anything that qualifies, and leaves the judgement about qualification with them. The other row does the same with a sharper edge: a photograph needs the rights to it, and a real person's likeness needs that person's documented consent.

2What each approach asks a production to keep

The conditional grant asks for a record of what went into each clip, and prompt text counts as an input on that row. The consent rule asks for a document from the person whose face is used, which is the record a brand's legal review will want anyway.

3A guide and a term do not age the same way

One rule sits inside a published grant; the photo rule on the other row sits in a help guide and the consent rule in the terms. The register records each with the date it was read, which keeps a product description and a contractual term in the same column without pretending they are the same kind of promise.

  • Input restriction
    The guidelines ask that uploaded materials avoid copyright violations and that character inputs stay free of sensitive or offensive languagethe condition attached to the grantHeyGen, download or export a video / recorded 2026-09-22
  • Input restriction
    On a paid plan a photograph can be uploaded as a character's reference, provided the user holds the rights to itlikeness relatedSceneMixer, character face guide / recorded 2026-10-13
  • Commercial use
    Once a video is created it may be used and distributed across any platform, including for commercial purposes, as long as the inputs align with standard guidelinesstated without naming a planHeyGen, download or export a video / recorded 2026-09-22

4Both documents

The first column comes from the export help article at heygen.com, read 2026-09-22; the second from the compliance guide at scenemixer.com, read 2026-09-12. Each vendor’s full row is on HeyGen and SceneMixer, and the column being compared is described on input restriction. A comparison of wording is not legal advice. Other pairs: Kling and Synthesia, Luma and HeyGen.