BrandVideoAI

What each vendor's terms say about commercial use

Whether someone else can end up with the same output

Five of the seventeen vendors publish something on whether output is theirs, yours alone, or open to others. Two take a licence back over what is generated, one makes free users' work public for others to remix, one says plainly that output is not exclusive, and one says you own it to the extent the law allows. As of 2026-10-13.

Three ways output stops being yours aloneA licence back gives the vendor rights over what is generated. Public tiers make work visible for other users to copy and remix. Probabilistic generation means a similar prompt elsewhere can produce something similar, which one vendor states outright.Who else may hold or use a generated clipLicence backThe vendorTo use, reproduce orshowcase, in differentscopes.Public tierOther usersConcepts visible to copyand remix.Similar promptAnyoneOutput is not exclusive,as one guide states.Owning a clip and being its only holder are different claims
Fig. 1 Only one vendor here writes the third down; it applies to every row.
Readings side by sideFilled where the product publishes something on that point, hollow where its pages do not address it.Readings side by sideWhat is published about exclusivity or reuseWhat ispublished about…Who else may use the outputWho else may usethe outputHailuo AIHailuo AI — What is published about exclusivity or reuse: A non-exclusive, worldwide, royalty-free licence back to the vendorHailuo AI — Who else may use the output: The vendor and its affiliatesHunyuanVideoHunyuanVideo — What is published about exclusivity or reuse: No rights claimed in outputs; the user is solely responsible for themHunyuanVideo — Who else may use the output: Not addressedLeonardo.AiLeonardo.Ai — What is published about exclusivity or reuse: Free users' concepts publicly viewable for others to copy and remixLeonardo.Ai — Who else may use the output: Other users, and the vendor for public contentSceneMixerSceneMixer — What is published about exclusivity or reuse: Not exclusive; someone else's similar prompt can produce something similarSceneMixer — Who else may use the output: The vendor, to run the service and to showcase public workStable Video DiffusionStable Video Diffusion — What is published about exclusivity or reuse: You own outputs to the extent permitted by applicable lawStable Video Diffusion — Who else may use the output: Not addressed
Fig. 2 Filled where the product publishes something on that point, hollow where its pages do not address it.
What each vendor publishes about whether generated output is exclusive to the person who made it. Recorded 2026-10-13.
VendorWhat is published about exclusivity or reuseWho else may use the output
Hailuo AIA non-exclusive, worldwide, royalty-free licence back to the vendorThe vendor and its affiliates
HunyuanVideoNo rights claimed in outputs; the user is solely responsible for themNot addressed
Leonardo.AiFree users' concepts publicly viewable for others to copy and remixOther users, and the vendor for public content
SceneMixerNot exclusive; someone else's similar prompt can produce something similarThe vendor, to run the service and to showcase public work
Stable Video DiffusionYou own outputs to the extent permitted by applicable lawNot addressed

Inclusion rule. Vendors whose pages address exclusivity, a licence back over output, or public reuse of what a user generates. A vendor silent on all three is not given a row. Order. Alphabetical by vendor.

1Owning a clip is not the same as holding it alone

A brand that commissions a spot usually assumes nobody else will run the same footage. Generation does not promise that. One vendor states it outright: generation is probabilistic but not infinitely divergent, and a similar prompt from someone else can produce something recognisably similar. The user gets the right to use what was made, not a promise that nobody else will hold something like it.

That sentence is unusual mainly for being written down. It describes every row on this page, including the ones that say nothing about it.

2A licence back to the vendor is a second kind of sharing

Two vendors take a licence over what users generate. One asks for a non-exclusive, worldwide, royalty-free licence to use, reproduce, modify and display content. Another keeps worldwide perpetual rights over public content, and makes free users' concepts visible for others to copy and remix. The SceneMixer guide describes a narrower licence: to run the service, for safety review and for quality work on de-identified data, with public or submitted work treated as licensed for showcase.

For campaign footage the difference matters before launch, not after. Material made on a public tier can be visible to other users before the brand has published it.

3Registration is a separate question again

Even an exclusive clip may not be registrable. One guide notes that several jurisdictions refuse registration for work without sufficient human authorship, and declines to promise it. Where registration matters, the human-authored layers around the footage, script and edit, are what a production can document.

  • What the user grants back
    Using the services grants Hailuo and its affiliates a non-exclusive, worldwide, royalty-free licence to use, reproduce, modify and display the contentstated on the same pageHailuo AI, subscription service terms / recorded 2026-09-22
  • What is owned
    Tencent claims no rights in Outputs you generate, and you and your users are solely responsible for Outputs and their subsequent usesstated in the licence itselfTencent Hunyuan community licence / recorded 2026-09-22
  • What the free tier costs instead
    A free user's design concepts are publicly viewable for other Leonardo users to copy and remixstated on the same pageLeonardo.Ai, commercial usage / recorded 2026-09-22
  • What is owned
    For public content Leonardo.Ai and its successors retain worldwide perpetual rights to use, copy, reproduce, process, adapt, modify, publish, transmit and create derivative worksthe public side of the same clauseLeonardo.Ai, commercial usage / recorded 2026-09-22
  • Exclusivity
    Output is not exclusive to the user, and a similar prompt from someone else can produce something recognisably similarSceneMixer, rights guide / recorded 2026-10-13
  • Registrability
    Registration as a copyrighted work is not promised, because several jurisdictions refuse work without sufficient human authorshipSceneMixer, rights guide / recorded 2026-10-13
  • What the vendor may do with output
    The user grants a licence to run the service, for safety review and to improve quality on de-identified data, and content published publicly or submitted as a sample is treated as licensed for showcaseSceneMixer, rights guide / recorded 2026-10-13
  • What is owned
    You own any outputs generated from the Models or Derivative Works to the extent permitted by applicable lawstated in the licenceStability AI community licence / recorded 2026-09-22

4Sources

Each row quotes a plan card or a terms page, gathered on commercial use and read 2026-10-13. The test a sentence has to pass before it counts as a licence statement is set out on the reading page. Nothing here is legal advice. Nearby: Infringement risk, Free tiers, Crossing points.