BrandVideoAI

What each vendor's terms say about commercial use

The input restriction column, and the exposure that starts before the render

This column records what a vendor says may not be supplied as an input. Four of the seventeen vendors fill it, three of them about a real person's likeness and one about copyright in uploaded material, and the rest do not raise the subject. As of 2026-09-12.

Where a rule about inputs actually livesThis column reads only the pages a vendor publishes about rights, which is why it has four filled rows. Input wording usually sits lower down, in documents with their own definitions, and the rights attaching to a real person sit outside all of them.Read for this columnRights pagesRead for this column. Four vendors publish an input rule here.Terms of serviceWhere most input wording sits. Out of scope for this column.Acceptable use policyCategory bans, a separate document with its own history.Publicity and personalityrightsAttach to a recognisable person whatever a vendor permits.Not read here, and not optional
Fig. 1 A blank cell here is an instruction to go and look, not a permission to supply anything.
Readings side by sideFilled where the product publishes something on that point, hollow where its pages do not address it.Readings side by sideWhat the column holdsWhat the columnholdsWhere such a rule normally sitsWhere such arule normally…HeyGenHeyGen — What the column holds: Uploaded material must avoid copyright violations, and character inputs must stay cleanHeyGen — Where such a rule normally sits: Stated in the export article, as a condition on the grantHiggsfieldHiggsfield — What the column holds: An image of another person may not be used without that person's permissionHiggsfield — Where such a rule normally sits: Stated in a help centre answerSceneMixerSceneMixer — What the column holds: A photograph on a paid plan, with the rights to it; documented consent for a real personSceneMixer — Where such a rule normally sits: Stated in a compliance guideSynthesiaSynthesia — What the column holds: A custom avatar needs the person's free, informed consent and confirmation of legal ageSynthesia — Where such a rule normally sits: Stated on the licensing page, as a consent conditionAdobe FireflyAdobe Firefly — What the column holds: No statement publishedAdobe Firefly — Where such a rule normally sits: Acceptable use policy, not read for this columnFlikiFliki — What the column holds: No statement publishedFliki — Where such a rule normally sits: Acceptable use policy, not read for this columnHailuo AIHailuo AI — What the column holds: No statement publishedHailuo AI — Where such a rule normally sits: Acceptable use policy, not read for this columnHunyuanVideoHunyuanVideo — What the column holds: No statement publishedHunyuanVideo — Where such a rule normally sits: Acceptable use policy, not read for this columninvideo AIinvideo AI — What the column holds: No statement publishedinvideo AI — Where such a rule normally sits: Acceptable use policy, not read for this columnKling AIKling AI — What the column holds: No statement publishedKling AI — Where such a rule normally sits: Acceptable use policy, not read for this columnLeonardo.AiLeonardo.Ai — What the column holds: No statement publishedLeonardo.Ai — Where such a rule normally sits: Acceptable use policy, not read for this columnLTX StudioLTX Studio — What the column holds: No statement publishedLTX Studio — Where such a rule normally sits: Acceptable use policy, not read for this columnLumaLuma — What the column holds: No statement publishedLuma — Where such a rule normally sits: Acceptable use policy, not read for this columnPikaPika — What the column holds: No statement publishedPika — Where such a rule normally sits: Acceptable use policy, not read for this columnRunwayRunway — What the column holds: No statement publishedRunway — Where such a rule normally sits: Acceptable use policy, not read for this columnStable Video DiffusionStable Video Diffusion — What the column holds: No statement publishedStable Video Diffusion — Where such a rule normally sits: Acceptable use policy, not read for this columnWanWan — What the column holds: No statement publishedWan — Where such a rule normally sits: Acceptable use policy, not read for this column
Fig. 2 Filled where the product publishes something on that point, hollow where its pages do not address it.
What each vendor publishes about material supplied as an input, read in a rights context. Recorded 2026-09-12.
VendorWhat the column holdsWhere such a rule normally sits
HeyGenUploaded material must avoid copyright violations, and character inputs must stay cleanStated in the export article, as a condition on the grant
HiggsfieldAn image of another person may not be used without that person's permissionStated in a help centre answer
SceneMixerA photograph on a paid plan, with the rights to it; documented consent for a real personStated in a compliance guide
SynthesiaA custom avatar needs the person's free, informed consent and confirmation of legal ageStated on the licensing page, as a consent condition
Adobe FireflyNo statement publishedAcceptable use policy, not read for this column
FlikiNo statement publishedAcceptable use policy, not read for this column
Hailuo AINo statement publishedAcceptable use policy, not read for this column
HunyuanVideoNo statement publishedAcceptable use policy, not read for this column
invideo AINo statement publishedAcceptable use policy, not read for this column
Kling AINo statement publishedAcceptable use policy, not read for this column
Leonardo.AiNo statement publishedAcceptable use policy, not read for this column
LTX StudioNo statement publishedAcceptable use policy, not read for this column
LumaNo statement publishedAcceptable use policy, not read for this column
PikaNo statement publishedAcceptable use policy, not read for this column
RunwayNo statement publishedAcceptable use policy, not read for this column
Stable Video DiffusionNo statement publishedAcceptable use policy, not read for this column
WanNo statement publishedAcceptable use policy, not read for this column

Inclusion rule. The same vendors carried everywhere on this register, read on the pages they publish about rights. A restriction written only inside an acceptable use policy is out of scope here. Order. Rows with a published restriction first and the blank rows after them, then alphabetically by vendor inside each group.

1Most of the likeness exposure arrives on the way in

A reference photograph of a recognisable person carries that person's rights into the job before a single frame is generated, and nothing a vendor permits on the output side reaches back to fix it. Publicity and personality rights sit outside the contract entirely, which is why this column exists as its own axis rather than as a footnote to the licence.

It is also the axis a brand controls. The plan a team is on is chosen once; what gets dragged into a reference slot is chosen on every job, usually by whoever is fastest, and usually without the plan card open in another tab.

2Three ways of writing the same likeness rule

Higgsfield forbids uploading or using an image of another person without that person's permission, which puts the obligation on whoever drags the file in. Synthesia asks, for a custom avatar, that the person is over the applicable legal age and has given free, informed consent for their voice or likeness to be used. SceneMixer accepts a photograph as a character reference on a paid plan if the user holds the rights, and its terms prohibit deepfakes of real people without documented consent.

Permission, consent with an age condition, and rights plus documented consent are three ways of writing one rule, and all three ask a production to hold a document. A team that works from client headshots should have that document before the first render, because none of them can be satisfied after the fact.

3One row is about copyright rather than a face

HeyGen's condition sits inside its grant: the permission holds as long as the inputs align with standard guidelines, which are described as avoiding copyright violations in uploaded materials and keeping character inputs free of sensitive or offensive language. It is the only row here where the input rule and the output licence are one sentence.

That construction makes the permission contingent on something neither side can evidence cleanly. A brand relying on it is relying on its own clearance of the inputs, which is where the obligation would have sat anyway; what the wording adds is that a failure there reaches the licence as well as the rights holder.

4A photo slot on a paid plan, with a consent line

One row opens the reference slot to photographs only on a paid plan and only with the rights, and draws a separate line for real people: documented consent. That makes the vendor's rule legible to a reviewer in two sentences, which is rarer in this column than it should be.

The row records the rule in the vendor's own words and does not translate it into a promise about output the vendor did not make.

5Blank here means unread, not permitted

Thirteen rows are blank, and input rules do exist elsewhere in this market. They live in acceptable use policies, which are separate documents with their own definitions and their own amendment history, and which this register does not read for the same reason it does not read terms of service: the test for what goes in a cell is a sentence on a page the vendor sells from.

So a blank cell here should be read as an instruction to go and look, not as a permission to supply anything. Anyone working from photographs of real people is in territory that no line on a pricing page settles, and a column that implied otherwise would be doing more harm than an empty one does.

  • Input restriction
    On a paid plan a photograph can be uploaded as a character's reference, provided the user holds the rights to itlikeness relatedSceneMixer, character face guide / recorded 2026-10-13
  • Input restriction
    An image of another person may not be uploaded or used without that person's permissionpermission for a real personHiggsfield, who owns my generations / recorded 2026-09-22
  • Input restriction
    The guidelines ask that uploaded materials avoid copyright violations and that character inputs stay free of sensitive or offensive languagethe condition attached to the grantHeyGen, download or export a video / recorded 2026-09-22
  • How the restriction is lifted
    With a custom avatar the licensing restrictions above do not apply, and videos may be used according to the agreement made with the personby avatar typeSynthesia, video licensing / recorded 2026-09-22

6Sources

Every row restates a reading already held on commercial use and on the vendor page it came from, checked 2026-09-12. What a sentence has to do before it counts as a licence statement is set out on the reading page. This column is a filing decision, not legal advice. The other columns: Free tier, Commercial use from.