One cell of the register at a time

The register is four columns across seventeen vendor rows. A cell gets its own page when the vendor published something specific in it, or when staying silent there made it stand out from the vendors read beside it. Empty cells in a mostly empty column do not. As of 2026-09-22.

Inclusion rule. Columns of the commercial-use register. A column keeps its row here even when most of its cells are silent, because the count of silent cells is itself a finding. Order. Register order: the two columns almost every vendor fills, then the two almost none do. Each row adds to seventeen.

1Why a single cell is worth a page

A grid cell holds a conclusion and throws away the working. It cannot show that one reading came from a sentence a vendor drafted and another from a marking missing off one card in a row of four, and those two readings do not carry the same weight in a procurement note.

Each page here keeps the working: the wording as published, the page it sits on, how the reading was arrived at, and the question the cell does not answer. That last line is the one readers write to us about, because a grid that only shows filled cells makes silence look like permission.

The pages are short by design. A cell is one fact and its provenance, and padding it out with context that belongs to the vendor row or to the column would produce three pages saying the same thing in different orders.

2What the blank cells are doing

Two of the four columns are mostly empty, and the emptiness is the finding rather than a gap in the reading. Ownership goes unaddressed on nine of these rows and input rules on thirteen, so a page arguing that any one of those vendors is unusual for its silence would be wrong.

One blank does get a page: a vendor that publishes a long document about rights and still names no plan is doing something none of the others do. The test for a page is whether a reader learns something they could not get by glancing at the main grid.

3Free tier, cell by cell

• Pika — Commercial use is absent from Pika's free plan and from the $8 plan above it, which makes this free-tier reading a matter of two cards rather than one.
• LTX Studio — LTX Studio calls its free and Lite plans a personal use licence and says what that excludes, reaching a brand's own posts and not just paid ads.
• Kling AI — Every paid Kling AI membership says generated content is for commercial use.
• Luma — No free plan appears in Luma's plan list as read, so the free-tier question does not arise here rather than being answered one way or the other.
• Runway — Runway's free plan carries no commercial-use line while the paid columns do, and a side-by-side comparison is the layout that makes such a gap legible.
• invideo AI — No free plan appears on invideo AI's plan page, which removes the commonest licence trap in this register and makes every customer a paying one.
• Synthesia — Synthesia lists a Basic plan at $0 and puts logo removal on a paid tier, while the boundary that decides where a video may run is drawn elsewhere.
• HeyGen — HeyGen lists a Free plan at $0 and puts watermark removal on a paid tier, while the permission to use a video commercially sits in a help article.
• Hailuo AI — Unpaid Hailuo AI downloads carry a watermark, and the sentence disclaiming ownership of generated content is written to cover paid subscribers only.
• Higgsfield — Higgsfield says commercial-use rights follow from its terms for all users, free accounts included, and puts the paid boundary on clean downloads.
• Fliki — Fliki's free plan is published with no commercial rights to media and a watermark on exports, one of two written exclusions in this register.
• Leonardo.Ai — A free Leonardo.Ai user may download their generations for commercial usage, while their concepts stay publicly viewable for other users to remix.
• Adobe Firefly — Adobe Firefly lists a free plan with daily limits, and the commercial claim on that page is made of the models rather than of any single plan.

4Commercial use from, cell by cell

• Kling AI — Kling AI states commercial use on Standard at $10 a month and repeats it on every paid card, which is the lowest crossing point recorded here.
• Pika — Commercial use is included on Pika from the $28 plan upward, which leaves a paid plan at $8 sitting below the licence rather than at it.
• LTX Studio — LTX Studio lists a commercial use licence from its Standard plan, and describes the two plans below it as carrying a personal use licence instead.
• Fliki — Fliki states that the Standard plan carries a commercial license to all the content you create, and that any paid plan gives the user commercial rights.
• Luma — Luma lists commercial use on its Plus plan at $30 a month, or $25 billed yearly, and the plans above it do not restate the line.
• Runway — Runway lists commercial use on its paid plans as a group, naming no single plan and no figure as the point where the permission begins.
• invideo AI — invideo AI lists commercial use on the paid plans and offers no free plan, so the same category wording that is risky elsewhere has nothing below it.
• Higgsfield — Higgsfield says there is no separate commercial licence to purchase and that commercial use rights follow from the terms of use for all users.
• Leonardo.Ai — Leonardo.Ai grants commercial usage to free users, while full ownership of a generation turns on whether it was made privately rather than on the plan.
• Synthesia — Synthesia rules out paid promotion with stock and synthetic avatars and lifts those restrictions for a custom avatar, so no plan marks the boundary.
• HeyGen — HeyGen says a created video may be used across any platform including commercially, provided the inputs follow its guidelines.
• Adobe Firefly — Adobe calls Firefly model output safe for commercial use on the basis of its training content, and names no plan as the crossing point.
• Hailuo AI — The Hailuo AI page read here disclaims ownership of content generated on a paid plan, and never uses the phrase commercial use either way.
• HunyuanVideo — The Hunyuan community licence defines its territory as worldwide excluding the EU, the UK and South Korea, with a user ceiling above that.
• Wan — The Wan repository states that its models are licensed under Apache 2.0, which answers the commercial-use question without a plan, a price or a threshold.
• Stable Video Diffusion — The Stability community licence covers commercial use until the licensee passes a million dollars in annual revenue, when granted licences end.
• SceneMixer — SceneMixer's rights guide grants commercial use of output to every user and counts output made with free credits as paid for, with two limits stated.

5What is owned, cell by cell

• Higgsfield — Higgsfield states plainly that it does not claim ownership of inputs or outputs, which is the shortest form this column takes on any row here.
• Hailuo AI — Hailuo AI does not claim ownership of content generated on a paid plan, and on the same page takes a broad licence to use and modify that content.
• Fliki — Fliki says publishing rights are owned by the user of the content and that it owns no content, which answers a narrower question than ownership.
• Leonardo.Ai — On a private Leonardo.Ai generation the user keeps full ownership, while broad perpetual rights over public content stay with the vendor.
• HunyuanVideo — The Hunyuan community licence says the vendor claims no rights in outputs you generate, and that you and your users are solely responsible for them.
• Wan — The Wan repository claims no rights over your generated contents and grants freedom to use them, provided the use complies with the published licence.
• Stable Video Diffusion — The Stability community licence says you own any outputs generated from the models, to the extent permitted by applicable law.
• SceneMixer — SceneMixer says what a production owns is the human-authored work: the script, the selection and arrangement of shots, and substantive edits.

6Input restriction, cell by cell

• Synthesia — A Synthesia custom avatar requires the person to be over the applicable legal age and to have given free, informed consent for their likeness.
• HeyGen — HeyGen asks that uploads avoid copyright violations and that character inputs stay clean, as the condition its commercial grant depends on.
• Higgsfield — Higgsfield states that an image of another person may not be uploaded or used without that person's permission, a duty placed on whoever supplies the file.
• SceneMixer — On a paid plan a photo can serve as a character reference if the user holds the rights; the terms bar deepfakes of real people without documented consent.

Also on the grid: Products, Fields, Pairs, Questions, Words, Learn, Data. What makes a clause quotable is set out on the reading page.