Generated video for a regulated brand
A brand can satisfy every licence condition in a register like this one and still be outside an acceptable use policy. The policy is a separate document, it applies to every tier, and it is the one nobody reads. As of 2026-09-12.
| Category | Who it catches |
|---|---|
| Political and election material | Public affairs, campaigns, some public sector work |
| Health and medical claims | Pharmaceutical, wellness, insurance |
| Financial advice or returns | Banks, brokers, anything with a yield in it |
| Likeness of real people | Any brand using a named spokesperson |
Inclusion rule. Categories that appear in more than one vendor's acceptable use policy and that map onto whole sectors. Order. From the category most often named to the one that reaches the widest range of brands.
1A licence test and a category test are different gates
The licence decides whether output may be used commercially. The policy decides whether this kind of message may be produced at all, and it usually applies regardless of what is paid.
Reading in that order saves time. A regulated brand should read the categories first, because a clean licence is worth nothing if the subject matter is carved out two documents away.
2The wording varies more than the list
Political material can mean campaign advertising or anything about a contested subject. Health claims can mean therapeutic promises or anything in a clinic's waiting room, and the difference decides whether a sector is servable.
That is why the wording matters rather than the heading. A category list that names specific uses is far more useful to a planner than one that gestures at responsible use.
3What to do when a category bites
Ask whether the restriction is absolute or whether enterprise terms vary it, because several of these exist for payment and platform reasons that a negotiated agreement can address.
Where it is absolute, the constraint belongs in the tooling decision rather than in the campaign. Discovering it after production is the most avoidable expense in this subject.
4Where the vendor statements are kept
The mechanics above apply to anyone. What a given vendor has committed to in writing is held on the register instead, each line with the plan page it came from and the date it was checked.
An explainer, not an entry in the register. Vendor statements are held, with their sources, on commercial use, and nothing on this page is legal advice. Related: Archiving exports, Changing vendor.
5A generator's account of it
Alongside the terms behind “Regulated sectors”, SceneMixer's guides describe the work itself this way:
The script is written from the photos and the one-line description. In step-by-step mode you can rewrite it before anything is shot.
SceneMixer, How to Make an Ad from One Photo — “Do I need a script?” (read 2026-10-13)
The photo is cleaned into a product shot and that object appears in every shot.
SceneMixer, An AI Ad for a Physical Product — “Will the product look like my product?” (read 2026-10-13)