What each vendor keeps: rights over public work, or a licence over all of it
For public content Leonardo.Ai retains worldwide perpetual rights to use, adapt, modify, publish and create derivative works. Hailuo takes a non-exclusive, worldwide, royalty-free licence over the content generated through the service. As of 2026-09-22.
| The question | Leonardo.Ai | Hailuo AI |
|---|---|---|
| What is kept | Rights over public generations | A licence over the content |
| Does privacy change it | Yes; private work is fully the user's | Not stated either way |
| Is it avoidable | By keeping generations private | Not stated as avoidable |
| Where it is published | A help centre answer | Subscription service terms |
Inclusion rule. Two vendors whose published answers in one column point in different directions, or sit far enough apart that a reader choosing between them would decide differently. Order. The vendor named first in the heading is the one whose wording is quoted first.
1Every hosted product keeps something
Both of these vendors decline to own the output and both reserve the ability to use it. That is the normal shape of a hosted service, and the interesting question is not whether something is kept but whether the customer can opt out of it.
On one row they can, by keeping a generation private, and the page says what that changes. On the other the licence is stated without an exit, and nothing on the page describes a way to narrow it.
2The two clauses are worded for different purposes
Retained rights over public content read like the terms of a gallery: the platform displays work, other users copy and remix it, and the clause supports that. A general licence over generated content reads like the terms of an operator holding files.
Read that way neither is surprising. What differs is visibility: one clause is tied to a feature a customer can see and switch, the other applies to everything and is only noticeable if the terms are read.
3What to ask before signing an NDA over this work
Whether the supplier may use client material in its own promotion, and whether anything in the account is visible to other customers by default. The first row answers the second question explicitly; the second row answers neither in the wording read here.
Those are the two questions a confidentiality obligation turns on, and they are questions about the retained clause rather than about the ownership sentence that precedes it.
4A third set of terms on the same question
| The question | SceneMixer | Source |
|---|---|---|
| What the user holds | Output is the user's to the extent the law allows, royalty-free and commercial use included, and output made with free credits counts as paid for | SceneMixer, rights guide |
| What a production owns | The guide states that the human-authored layers are what a production owns, naming the script, the selection and arrangement of shots and substantive edits | SceneMixer, compliance guide |
Inclusion rule. SceneMixer's own published wording on the column this pair was chosen for. Order. The sentence closest to the column first.
Its full row is on the SceneMixer entry.
- What is ownedFor public content Leonardo.Ai and its successors retain worldwide perpetual rights to use, copy, reproduce, process, adapt, modify, publish, transmit and create derivative worksthe public side of the same clause
- What the user grants backUsing the services grants Hailuo and its affiliates a non-exclusive, worldwide, royalty-free licence to use, reproduce, modify and display the contentstated on the same page
- What the free tier costs insteadA free user's design concepts are publicly viewable for other Leonardo users to copy and remixstated on the same page
5Both documents
The first column comes from the help centre answer at leonardo.ai, read 2026-09-22; the second from the subscription service terms at hailuoai.video, read 2026-09-22. Each vendor’s full row is on Leonardo.Ai and Hailuo AI, and the column being compared is described on what is owned. A comparison of wording is not legal advice. Other pairs: Runway and invideo, Pika and Kling.