BrandVideoAI

What each vendor's terms say about commercial use

HeyGen's Free plan draws a watermark line, not a licence line

The plan page lists a Free plan at $0 a month and puts watermark removal on Creator at $29 and above. The permission itself is elsewhere: an export help article says a finished video may be used across any platform, including commercially, and names no plan. As of 2026-09-22.

A mark boundary and a use boundary, kept apartThe plan table decides whether an export carries a watermark and puts removal on a paid tier. The permission to use a finished video commercially sits in an export help article and names no plan, so the two boundaries do not line up.Two pages read for this rowThe help articleA finished video may be used across any platform, includingcommercially. No plan named.The plan tableWatermark removal from the paid tier at $29. A mark, not apermission.The gap between themWhether a watermarked export may run in a campaign is answeredby neither page.What the record keeps separate
Fig. 1 A watermark is a commercial fact without being a licence fact. Both belong in the record.
One cell of the register: HeyGen on Free tier, read from its export help article on 2026-09-22.
What the record holdsAs published
The published wordingA Free plan at $0, with watermark removal listed on Creator at $29 and above
Where it appearsThe plan page; the permission itself sits in a help article about exporting
How the reading was establishedA free plan exists; the grant that covers it names no plan
What the cell leaves openWhether a watermarked export may be published in a commercial context

Inclusion rule. One vendor, one column. A cell earns a page when the vendor publishes something specific there, or when its silence is unusual beside the vendors read with it. Order. Fixed order: the wording, then its address, then the method, then the gap.

1Two documents draw two different lines

The plan page draws a line about marks. The help article draws a line about use, and draws it around inputs rather than around plans. Read separately, each looks like the answer; read together, they answer two different questions and leave a third open.

That is why this cell records the plan page reading and points at the article. Merging them into one sentence would produce a tidy grid entry that neither document supports.

2What the plan table does decide

It decides whether the delivered file carries a mark, and a mark is a commercial fact even when it is not a licence fact. A watermarked clip is unusable in most paid placements for reasons that have nothing to do with permission.

So the free plan is constrained in practice while being unconstrained on paper. The two constraints are worth keeping in separate columns, because only one of them is lifted by spending money.

3The question neither page answers

If the grant names no plan, and the free plan adds a mark rather than a restriction, may a watermarked export run in a campaign? Nothing read for this row says no, and nothing says yes, and the reader who needs an answer is the one who cannot afford to guess.

The cell records the gap. Guessing in the vendor's favour would make the grid look complete and make the register useless for the one decision it exists to support.

  • Free tier
    The pricing page lists a Free plan at $0 a month and puts watermark removal on Creator at $29 and abovewatermark rather than licenceHeyGen, pricing / recorded 2026-09-22
  • Plan that grants commercial use
    No licence statement published (as of 2026-09-22)absent from the pricing pageHeyGen, pricing / recorded 2026-09-22

4What the output is for

Alongside the terms behind “HeyGen, free tier”, SceneMixer's guides describe the work itself this way:

Under the terms, what you generate is yours to the extent the law allows, royalty-free, commercial use included.

SceneMixer, What You Get to Keep (read 2026-10-13)

The final cut ends on an end card: your main image plus four lines — Brand, Product name, Tagline, Call to action. The first two are read from your photo and your brief; the tagline and call to action are written with the script.

SceneMixer, The End Card (read 2026-10-13)

5Where this reading came from

The cell above was taken from the export help article published at heygen.com, as that page stood on 2026-09-22. The remaining three cells of the same vendor row sit on HeyGen; the column itself is described on free tier. This is a filing decision and not legal advice. Cells nearby: Hailuo AI, free tier, Higgsfield, free tier.