Leonardo.Ai's licence starts free and its ownership starts later
A free user may download their own generations for commercial usage, so the licence crossing point is zero. Ownership crosses somewhere else entirely: full rights attach to a private generation, and privacy is what the paid plans sell. As of 2026-09-22.
| What the record holds | As published |
|---|---|
| The published wording | A free user may download their own generations for commercial usage |
| Where it appears | A help centre answer on commercial usage |
| How the reading was established | Stated for free users, which puts the crossing point below the first invoice |
| What the cell leaves open | Whether a public generation may be used commercially by somebody else as well |
Inclusion rule. One vendor, one column. A cell earns a page when the vendor publishes something specific there, or when its silence is unusual beside the vendors read with it. Order. Fixed order: the wording, then its address, then the method, then the gap.
1Two boundaries that a single column cannot hold
This row has a licence boundary at zero and an ownership boundary further up, and the two are set by different mechanisms. A grid organised around the plan a permission begins at will show the first and hide the second.
So the cell records the licence and names where the other boundary lives. A reader who only needs to know whether a clip may run is done; a reader who needs to know what they hold has another cell to read.
2Privacy as the thing being sold
What the paid plans add here is not permission. It is the ability to keep a generation private, and on a private generation the published wording puts full ownership, copyright and other intellectual property rights with the user.
Framed that way the product is selling exclusivity rather than rights to use, which is an unusual position in this register and a coherent one. It also means a free account is usable for work nobody minds being copied.
3The question a public concept leaves open
If a free user's concepts are publicly viewable and other users may copy and remix them, the same visual can end up in more than one campaign. Nothing read here says who may use the resulting output commercially.
The register does not resolve that. It records the grant, records the condition attached to it, and leaves the consequence as a consequence.
- Free tierA free user can download their own generations for commercial usagecommercial use granted
- What is ownedOn a private generation the user retains full ownership, copyright and all other intellectual property rights to their imagesconditional on privacy
4A generator's account of it
Alongside the terms behind “Leonardo.Ai, crossing point”, SceneMixer's guides describe the work itself this way:
The terms grant you the output to the extent the law allows, and that includes commercial use.
SceneMixer, What You Get to Keep — “Do I own the copyright in what I generate?” (read 2026-10-13)
On the end card, yes, along with the product name, the tagline and the call to action, in the language of the ad.
SceneMixer, AI Ad Video Generator — “Will my brand name appear in the video?” (read 2026-10-13)
5Where this reading came from
The cell above was taken from the help centre answer published at leonardo.ai, as that page stood on 2026-09-22. The remaining three cells of the same vendor row sit on Leonardo.Ai; the column itself is described on commercial use from. This is a filing decision and not legal advice. Cells nearby: Synthesia, crossing point, HeyGen, crossing point.