BrandVideoAI

What each vendor's terms say about commercial use

Ownership decided by a setting, and ownership granted outright

On a private Leonardo.Ai generation the user keeps full ownership and copyright, while public content carries worldwide perpetual rights for the vendor. Stability's licence says you own any outputs, to the extent applicable law permits. As of 2026-09-22.

One answer per clip, or one answer per licenceOne row decides ownership file by file, using a setting inside the product. The other decides it once, in a document, for everything generated under it. For a team with freelancers that is the difference between a policy and an audit.How is ownership decidedPer generationA setting selects the clausePrivate work stays fully the user's;public work carries broad retainedrights.Per licenceStated once, hedged by lawYou own any outputs, to the extentapplicable law permits. No retainedrights stated.A legal hedge and a product toggle are different kinds of limit
Fig. 1 Audits of settings nobody logged do not go well, which is the practical difference here.
Readings side by sideFilled where the product publishes something on that point, hollow where its pages do not address it.Readings side by sideLeonardo.AiStable Video DiffusionStable VideoDiffusionWhat decides the answerWhat decides the answer — Leonardo.Ai: Whether the generation was privateWhat decides the answer — Stable Video Diffusion: Nothing; it is stated onceThe vendor's retained rightsThe vendor's retained rights — Leonardo.Ai: Broad, over public contentThe vendor's retained rights — Stable Video Diffusion: None statedForm of the sentenceForm of the sentence — Leonardo.Ai: Two clauses, one conditionForm of the sentence — Stable Video Diffusion: A grant with a legal hedgeWhat a production recordsWhat a production records — Leonardo.Ai: Privacy setting, per clipWhat a production records — Stable Video Diffusion: Nothing extra
Fig. 2 Filled where the product publishes something on that point, hollow where its pages do not address it.
Leonardo.Ai and Stable Video Diffusion on what is owned, side by side. Recorded 2026-09-22.
The questionLeonardo.AiStable Video Diffusion
What decides the answerWhether the generation was privateNothing; it is stated once
The vendor's retained rightsBroad, over public contentNone stated
Form of the sentenceTwo clauses, one conditionA grant with a legal hedge
What a production recordsPrivacy setting, per clipNothing extra

Inclusion rule. Two vendors whose published answers in one column point in different directions, or sit far enough apart that a reader choosing between them would decide differently. Order. The vendor named first in the heading is the one whose wording is quoted first.

1One answer per clip, or one answer per licence

The first row decides ownership file by file, using a setting inside the product. The second decides it once, in a document, for everything generated under it.

For a single creator the difference is small. For a team with freelancers and a shared account it is the difference between a policy and a per-clip audit, and audits of settings nobody logged do not go well.

2Broad retained rights against none

Worldwide, perpetual rights to use, copy, adapt, modify, publish and create derivative works is a long list, and on the first row it applies to public generations. The second row states no retained rights at all.

Both positions are defensible for the products they belong to. A platform that displays user work needs the first; a licence handed out with model weights has no gallery to operate.

3The hedge and the toggle are different kinds of limit

To the extent permitted by applicable law limits what the sentence can deliver, and it limits it honestly, because copyright in machine output is unsettled. A privacy setting limits which sentence applies at all.

A reader can plan around the first by asking counsel one question. Planning around the second means changing how a team works, which is a larger ask and the reason this pair is worth setting side by side.

4A third set of terms on the same question

How SceneMixer's terms answer what is owned, beside Leonardo.Ai and Stable Video Diffusion. Recorded 2026-10-13.
The questionSceneMixerSource
What the user holdsOutput is the user's to the extent the law allows, royalty-free and commercial use included, and output made with free credits counts as paid forSceneMixer, rights guide
What a production ownsThe guide states that the human-authored layers are what a production owns, naming the script, the selection and arrangement of shots and substantive editsSceneMixer, compliance guide

Inclusion rule. SceneMixer's own published wording on the column this pair was chosen for. Order. The sentence closest to the column first.

Its full row is on the SceneMixer entry.

  • What is owned
    On a private generation the user retains full ownership, copyright and all other intellectual property rights to their imagesconditional on privacyLeonardo.Ai, commercial usage / recorded 2026-09-22
  • What is owned
    For public content Leonardo.Ai and its successors retain worldwide perpetual rights to use, copy, reproduce, process, adapt, modify, publish, transmit and create derivative worksthe public side of the same clauseLeonardo.Ai, commercial usage / recorded 2026-09-22
  • What is owned
    You own any outputs generated from the Models or Derivative Works to the extent permitted by applicable lawstated in the licenceStability AI community licence / recorded 2026-09-22

5Both documents

The first column comes from the help centre answer at leonardo.ai, read 2026-09-22; the second from the community licence at stability.ai, read 2026-09-22. Each vendor’s full row is on Leonardo.Ai and Stable Video Diffusion, and the column being compared is described on what is owned. A comparison of wording is not legal advice. Other pairs: Higgsfield and Hailuo, Fliki and SceneMixer.