BrandVideoAI

What each vendor's terms say about commercial use

Which plan grants commercial use

Seven of the seventeen vendors name a plan at which commercial use begins, from $10 a month to $30. Five state a position without naming any plan at all, three publish model weights whose licence carries the condition instead, and two publish nothing on the point. As of 2026-09-22.

Where each vendor puts commercial useFilled = the vendor states something in that field; hollow = its pages say nothing there. What each vendor actually writes is set out row by row beneath this. Recorded 2026-09-22.Where each vendor puts commercial useFree tierCommercial use fromCommercial usefromAdobe FireflyAdobe Firefly — Free tier: A free plan with daily generation limits, no separate licence lineAdobe Firefly — Commercial use from: Not named at a plan; asserted of the modelsFlikiFliki — Free tier: No commercial rights to media, and a watermark on exportsFliki — Commercial use from: Standard, and any paid planHailuo AIHailuo AI — Free tier: Unpaid downloads carry a watermarkHailuo AI — Commercial use from: Not worded as commercial use anywhere on the pageHeyGenHeyGen — Free tier: A Free plan at $0, with the mark removed from $29HeyGen — Commercial use from: Stated for videos generally, with no plan namedHiggsfieldHiggsfield — Free tier: Commercial rights follow for all users, free includedHiggsfield — Commercial use from: No plan required; the rights come with the termsHunyuanVideoHunyuanVideo — Free tier: Weights published with a licence, so there is no plan to readHunyuanVideo — Commercial use from: The licence, outside the EU, the UK and South Koreainvideo AIinvideo AI — Free tier: No free plan offeredinvideo AI — Commercial use from: Paid plansKling AIKling AI — Free tier: Not carried on the free Basic planKling AI — Commercial use from: Standard, $10 a monthLeonardo.AiLeonardo.Ai — Free tier: Commercial use granted, with generations publicly viewableLeonardo.Ai — Commercial use from: The free plan, with ownership arriving on the paid onesLTX StudioLTX Studio — Free tier: Personal use licence on free and LiteLTX Studio — Commercial use from: StandardLumaLuma — Free tier: No free plan appears in the plan listLuma — Commercial use from: Plus, $30 a monthPikaPika — Free tier: Not included on the free plan or on StandardPika — Commercial use from: Pro, $28 a monthRunwayRunway — Free tier: Not listed on the free planRunway — Commercial use from: Paid plansSceneMixerSceneMixer — Free tier: Commercial use included, free credits count as paidSceneMixer — Commercial use from: Every user, no plan namedStable Video DiffusionStable Video Diffusion — Free tier: Weights published under a community licence, no plan to readStable Video Diffusion — Commercial use from: The licence, below USD $1,000,000 in annual revenueSynthesiaSynthesia — Free tier: A Basic plan at $0, with the logo removed from $29Synthesia — Commercial use from: Not set by plan; set by which avatar is usedWanWan — Free tier: Weights published under Apache 2.0, with no plan involvedWan — Commercial use from: The licence itself, with no threshold attached
Fig. 1 Filled = the vendor states something in that field; hollow = its pages say nothing there. What each vendor actually writes is set out row by row beneath this. Recorded 2026-09-22.
Where each vendor says commercial use begins, in its own words. Recorded 2026-09-22.
VendorFree tierCommercial use fromRead from
Adobe FireflyA free plan with daily generation limits, no separate licence lineNot named at a plan; asserted of the modelsPlans page
FlikiNo commercial rights to media, and a watermark on exportsStandard, and any paid planPricing page and published answers
Hailuo AIUnpaid downloads carry a watermarkNot worded as commercial use anywhere on the pageSubscription service terms
HeyGenA Free plan at $0, with the mark removed from $29Stated for videos generally, with no plan namedExport help article
HiggsfieldCommercial rights follow for all users, free includedNo plan required; the rights come with the termsHelp centre answer
HunyuanVideoWeights published with a licence, so there is no plan to readThe licence, outside the EU, the UK and South KoreaCommunity licence
invideo AINo free plan offeredPaid plansPricing page
Kling AINot carried on the free Basic planStandard, $10 a monthMembership plans
Leonardo.AiCommercial use granted, with generations publicly viewableThe free plan, with ownership arriving on the paid onesHelp centre answer
LTX StudioPersonal use licence on free and LiteStandardPricing page
LumaNo free plan appears in the plan listPlus, $30 a monthPricing page
PikaNot included on the free plan or on StandardPro, $28 a monthPricing page
RunwayNot listed on the free planPaid plansPricing page
SceneMixerCommercial use included, free credits count as paidEvery user, no plan namedRights guide
Stable Video DiffusionWeights published under a community licence, no plan to readThe licence, below USD $1,000,000 in annual revenueCommunity licence
SynthesiaA Basic plan at $0, with the logo removed from $29Not set by plan; set by which avatar is usedVideo licensing page
WanWeights published under Apache 2.0, with no plan involvedThe licence itself, with no threshold attachedRepository licence note

Inclusion rule. Vendors with a public English page about commercial use of AI video output, whether they sell access to a hosted product or publish model weights. The cell records what the vendor's own page says; a vendor that does not address it is recorded as publishing no statement. Order. Alphabetical by vendor name.

1The plan question only fits some of these vendors

This register was built around a plan table, because that is where the first seven vendors read put their answer: commercial use from Standard, from Pro, from the paid plans. Ten more readings later, that shape covers well under half the grid.

Five vendors now state a position with no tier attached: rights that follow from the terms for every user, a permission filed in an export tutorial, a restriction that travels with an avatar, a claim about how the models were trained, a free plan that already grants commercial use. A reader scanning the middle column for a price finds a sentence instead, and the sentence is the answer.

2Three rows where the condition is not money at all

Published weights answer the same question with different machinery. One licence draws a map, excluding the European Union, the United Kingdom and South Korea from the territory it covers. One sets a ceiling of 100 million monthly active users, above which a separate licence has to be requested. One sets a floor in the licensee's own accounts, at a million dollars of annual revenue, above which the grant terminates.

None of those three could be expressed on a pricing page, and all three decide whether a brand may run the output. Where the register's middle column says the licence rather than a plan name, the condition is in the vendor's own document and the row links to it.

3What a personal use licence excludes

Two vendors spell out what their free tier rules out rather than leaving it to an absent line. LTX Studio describes personal use as excluding promotional activity for a business, a service or a product, which reaches a brand's own social posts and not just paid advertising. Fliki states that the free plan carries no commercial rights to media.

Elsewhere the free-tier reading comes from silence: a line printed on the paid cards and left off the free one. This register records the plan and not an interpretation of what falls outside it, and the difference between a written exclusion and an absent line is kept in the column that records how each reading was established.

4Per product

  • Adobe Firefly — a claim about training data where a plan grant would sit.
  • Fliki — a free tier that writes its exclusion out in words.
  • Hailuo AI — ownership disclaimed on a paid plan, commercial use unworded.
  • HeyGen — the permission filed in a help article about exporting.
  • Higgsfield — all four columns answered on one help centre page.
  • HunyuanVideo — a territory carve-out and a ceiling of 100 million users.
  • invideo AI — no free plan, so the free-tier question does not arise.
  • Kling AI — the line repeated on every paid card, from $10.
  • Leonardo.Ai — commercial use on the free plan, paid for in visibility.
  • LTX Studio — personal use defined, two plans below the licence.
  • Luma — $30 a month, and no free plan on the list.
  • Pika — a paid plan that is not yet a licensed plan.
  • Runway — two of the four points recorded, and no more.
  • Stable Video Diffusion — a boundary drawn at a million dollars of revenue.
  • Synthesia — a boundary that travels with the avatar, not the subscription.
  • Wan — Apache 2.0 on the weights, with no condition attached.
  • SceneMixer — commercial use for every user, free credits included, with ownership framed around authorship.
  • Free tier
    The free Basic plan does not carry that lineby omissionKling AI, membership plans / recorded 2026-09-12
  • Entry point
    Every paid membership lists that generated content is for commercial useStandard upwardKling AI, membership plans / recorded 2026-09-12
  • Free tier
    Commercial use is not included on the free plan or on the $8 Standard planread from the plan feature iconsPika, pricing / recorded 2026-09-12
  • Entry point
    Commercial use is included from the $28 Pro plan upwardPro and FancyPika, pricing / recorded 2026-09-12
  • Free tier
    The free and Lite plans are described as a personal use licencepersonal use onlyLTX Studio, pricing / recorded 2026-09-12
  • Entry point
    A commercial use licence is listed from the Standard planStandard and aboveLTX Studio, pricing / recorded 2026-09-12
  • What personal use rules out
    The personal use licence is described as excluding promotional activity for a business, service or productin the vendor's wordsLTX Studio, pricing / recorded 2026-09-12
  • Entry point
    Commercial use is listed on the paid planspaid plansRunway, pricing / recorded 2026-09-12
  • Entry point
    Commercial use is listed on the paid plansno free plan offeredinvideo AI, pricing / recorded 2026-09-12
  • Commercial use
    There is no separate commercial licence to purchase, and commercial use rights follow from the terms of use for all usersstated for every plan including the free oneHiggsfield, who owns my generations / recorded 2026-09-22
  • Free tier
    The free plan is listed with no commercial rights to media and adds a Fliki watermark to exportsan exclusion written out rather than impliedFliki, frequently asked questions / recorded 2026-09-22
  • Entry point
    On the Standard plan you get a commercial license to all the content you create, and the media in Fliki is either licensed or royalty-free, giving the user of any paid plan commercial rightsStandard and aboveFliki, pricing / recorded 2026-09-22
  • Free tier
    A free user can download their own generations for commercial usagecommercial use grantedLeonardo.Ai, commercial usage / recorded 2026-09-22
  • Commercial use
    Outputs from Adobe Firefly AI models are described as safe for commercial useasserted of the models rather than of a planAdobe, Firefly plans / recorded 2026-09-22
  • Commercial use
    Once a video is created it may be used and distributed across any platform, including for commercial purposes, as long as the inputs align with standard guidelinesstated without naming a planHeyGen, download or export a video / recorded 2026-09-22
  • What is ruled out
    Use in any form of paid promotion is listed as not allowed with stock and synthetic avatars, and paid TV, Facebook, Instagram and YouTube ads are each listed by namestated against the avatar rather than the planSynthesia, video licensing / recorded 2026-09-22
  • Where the licence applies
    Territory is defined as the worldwide territory, excluding the territory of the European Union, United Kingdom and South Koreaa geographic carve-outTencent Hunyuan community licence / recorded 2026-09-22
  • Scale condition
    A licensee whose products or services exceed 100 million monthly active users in the preceding calendar month must request a licence from Tencentabove which the grant stopsTencent Hunyuan community licence / recorded 2026-09-22
  • Threshold
    The community licence covers commercial use until the licensee has more than USD $1,000,000 in annual revenuestated as annual revenueStability AI community licence / recorded 2026-09-22
  • Licence
    The models in this repository are licensed under the Apache 2.0 Licensepublished with the weightsWan2.2 repository / recorded 2026-09-22
  • What is owned
    Hailuo does not claim ownership over content you generate and download while on a paid subscription planconditional on a paid planHailuo AI, subscription service terms / recorded 2026-09-22

5Sources

Every row above carries a link to the plan table, help page or licence the wording came from. What counts as a licence statement is on the reading page. Nothing here is legal advice.