BrandVideoAI

What each vendor's terms say about commercial use

What you are allowed to feed in

Most entries in this register regulate what comes out. Four of the seventeen vendors also regulate what goes in: a refusal of real photographs as character references, two consent rules about the likeness of another person, and one condition about copyright in uploaded material. As of 2026-09-12.

Which side of the process each published rule regulatesAlmost every entry in this register regulates what comes out: whether output may be used commercially, on which plan, and whether it carries a mark. Four entries also regulate what goes in: three set permission or consent rules about a real person's likeness, one of them taking a photograph only with the rights on a paid plan, and one attaches a copyright condition to uploaded material.Rules about inputsRules about outputsHow many entriesFourMost entries hereWhat is statedRights to a photo, consent for alikeness, clean uploadsWhether output may be used, and on whichplanWhat it protects againstLikeness risk, before anything isgeneratedUse risk, after the file existsThe two sides fail at different moments
Fig. 1 Likeness risk enters on the input side, which is the side only four entries here address. A published boundary is worth as much as a published permission.
The four published input rules, the mechanism each uses, and the nearest thing to one elsewhere. Recorded 2026-09-12.
VendorWhat is publishedDetail
Refusal of a categorySceneMixerReal photographs refused as character references
Permission from the personHiggsfieldNo image of another person without their permission
Consent, with an age conditionSynthesiaFree, informed consent for a custom avatar
A condition on the output grantHeyGenUploads must avoid copyright violations
Defined use boundaryLTX StudioPersonal use excludes promoting a business

Inclusion rule. Restrictions published on vendor pages. A restriction enforced in the product without being published is not recorded. Order. Refusal first, then the consent rules, then the condition attached to a grant, then the use boundary.

1Likeness risk enters on the input side

Most exposure in generated advertising comes from what was supplied, not from what was produced: a photograph of a person, a recognisable face, a voice. A vendor refusing photographs as character references removes a category of that exposure before anything is generated.

It also removes a capability. Generating a recognisable spokesperson from a photograph is something some campaigns want, and this vendor's pages say it will not do it.

2A published boundary is worth as much as a published permission

Knowing what a tool refuses tells a brand which conversations not to start. It is the same kind of information as a licence line and it appears far less often, which is why this register records it separately rather than folding it into a notes column.

Four of the seventeen entries publish an input restriction of any kind, so the table above is short and its shortness is the finding.

3The nearest thing elsewhere is a use definition

One other vendor defines what its personal use licence rules out. That regulates the use rather than the input, which is why it sits in the last row of the table rather than among the input rules.

Five published boundaries across seventeen vendors is the state of this field as it can be read today, and three of the five arrived in the second batch of readings rather than the first.

  • Input restriction
    On a paid plan a photograph can be uploaded as a character's reference, provided the user holds the rights to itlikeness relatedSceneMixer, character face guide / recorded 2026-10-13
  • What personal use rules out
    The personal use licence is described as excluding promotional activity for a business, service or productin the vendor's wordsLTX Studio, pricing / recorded 2026-09-12
  • Input restriction
    An image of another person may not be uploaded or used without that person's permissionpermission for a real personHiggsfield, who owns my generations / recorded 2026-09-22
  • Input restriction
    The guidelines ask that uploaded materials avoid copyright violations and that character inputs stay free of sensitive or offensive languagethe condition attached to the grantHeyGen, download or export a video / recorded 2026-09-22

4Sources

Each row quotes a plan card or a terms page, gathered on commercial use and read 2026-09-12. The test a sentence has to pass before it counts as a licence statement is set out on the reading page. Nothing here is legal advice. Nearby: Clean vs licensed, Silence higher up, No free plan.