BrandVideoAI

What each vendor's terms say about commercial use

The two ends of the priced range, ten dollars and thirty

Kling AI puts commercial use on its first paid membership at ten dollars a month and repeats the line on every card above it. Luma puts it on a thirty dollar plan, states it once, and has no free plan beneath it. As of 2026-09-22.

The priced range, from one end to the otherBoth vendors grant output that may be used commercially. What differs is the figure attached to the sentence, and the ratio between the two ends of this range is three to one.Where the sentence sits, across the priced rowsThe lower end$10Stated on thefirst paidcard, andrepeatedabove it.Mid range$28Where a thirdvendor inthis columnputs the samesentence.The upper end$30Stated once,with no freeplan beneathit.Same permission, three times the price between the ends
Fig. 1 Reading down the column gives the range, which is the number a budget is built from.
Readings side by sideFilled where the product publishes something on that point, hollow where its pages do not address it.Readings side by sideKling AILumaWhere the line startsWhere the line starts — Kling AI: Standard, $10 a monthWhere the line starts — Luma: Plus, $30 a month, or $25 billed yearlyHow often it is statedHow often it is stated — Kling AI: On every paid cardHow often it is stated — Luma: On one card, and not restated above itWhat sits below itWhat sits below it — Kling AI: A free Basic plan with no lineWhat sits below it — Luma: No free plan in the list as readWhat a buyer comparesWhat a buyer compares — Kling AI: A figure and a repeated sentenceWhat a buyer compares — Luma: A figure and a single sentence
Fig. 2 Filled where the product publishes something on that point, hollow where its pages do not address it.
Kling AI and Luma on the crossing point, side by side. Recorded 2026-09-22.
The questionKling AILuma
Where the line startsStandard, $10 a monthPlus, $30 a month, or $25 billed yearly
How often it is statedOn every paid cardOn one card, and not restated above it
What sits below itA free Basic plan with no lineNo free plan in the list as read
What a buyer comparesA figure and a repeated sentenceA figure and a single sentence

Inclusion rule. Two vendors whose published answers in one column point in different directions, or sit far enough apart that a reader choosing between them would decide differently. Order. The vendor named first in the heading is the one whose wording is quoted first.

1Three times the figure, and the same permission

Both rows grant the same thing: output that may be used commercially. The difference is what it costs to reach that sentence, and the ratio between the two ends of this range is three to one.

That is worth stating plainly because a grid of four columns hides it. Reading across a row tells you a vendor names a plan; reading down the column tells you the range, and the range is the number a budget is built from.

2One states it four times, the other once

Repetition is not decoration. On the cheaper row the sentence appears on each paid card, so an upgrade never crosses a tier where the reader has to assume the permission carried over. On the dearer row the sentence appears once, low in the range.

A customer on the highest plan of the second product is relying on wording printed on a cheaper card. In practice nobody sells a more expensive plan that permits less, and in a contract review that practical reading is not what gets quoted.

3What sits underneath changes the exposure

One row has a free tier below the line, which is where the familiar accident happens: generate, publish, and find the permission started one card up. The other has no free plan at all, so the cheapest usable account is also the licensed one.

Put together, the cheaper crossing point comes with a trap under it and the dearer one does not. Which of those matters more depends on who is holding the account, which is a question about a team rather than about a price.

4A third set of terms on the same question

How SceneMixer's terms answer the crossing point, beside Kling AI and Luma. Recorded 2026-10-13.
The questionSceneMixerSource
Commercial useOutput is the user's to the extent the law allows, royalty-free and commercial use included, and output made with free credits counts as paid forSceneMixer, rights guide

Inclusion rule. SceneMixer's own published wording on the column this pair was chosen for. Order. The sentence closest to the column first.

Its full row is on the SceneMixer entry.

  • Entry point
    Every paid membership lists that generated content is for commercial useStandard upwardKling AI, membership plans / recorded 2026-09-12
  • Entry point
    Commercial use is listed on the Plus plan at $30 a month, or $25 a month billed yearlythe lowest plan naming commercial useLuma, pricing / recorded 2026-09-12
  • Pro and Ultra
    The higher plans do not restate the commercial use lineby omission from the plan cardsLuma, pricing / recorded 2026-09-12

5Both documents

The first column comes from the membership plans at kling.ai, read 2026-09-12; the second from the pricing page at lumalabs.ai, read 2026-09-12. Each vendor’s full row is on Kling AI and Luma, and the column being compared is described on commercial use from. A comparison of wording is not legal advice. Other pairs: Pika and Higgsfield, Runway and Hunyuan.