BrandVideoAI

What each vendor's terms say about commercial use

The dearest named plan, and a grant with no plan at all

Luma lists commercial use on the Plus plan at thirty dollars a month, the highest figure recorded here. HeyGen states that a created video may be used across any platform, including commercially, and names no plan at all. As of 2026-09-22.

The widest spread in the column, and where each sentence sitsOn one row a reader pays thirty dollars to reach the sentence. On the other it covers a free account, because it is written about videos rather than about subscriptions, and it sits in a help article about exporting.What each figure buys on these two rowsA free plan$0Covered by agrant thatnames noplan, with awatermark onthe file.A clean file$29Watermarkremoval onthe paid tierof the samerow.The licence$30Where theother rowputscommercialuse, on anamed plan.Both rows have something to sell, and only one sells the permission
Fig. 1 The dearer row is easier to find and the cheaper row is easier to satisfy.
Readings side by sideFilled where the product publishes something on that point, hollow where its pages do not address it.Readings side by sideLumaHeyGenFigure attachedFigure attached — Luma: $30 a month, or $25 billed yearlyFigure attached — HeyGen: NoneFree tierFree tier — Luma: No free plan in the list as readFree tier — HeyGen: A Free plan at $0Condition on the grantCondition on the grant — Luma: Being on the planCondition on the grant — HeyGen: That the inputs follow the guidelinesWhere the sentence sitsWhere the sentence sits — Luma: The plan pageWhere the sentence sits — HeyGen: A help article about exporting
Fig. 2 Filled where the product publishes something on that point, hollow where its pages do not address it.
Products addressing each pointHow many products address each point. A point nobody addresses is worth knowing before a deliverable ships.Products addressing each pointLuma3 of 4HeyGen3 of 4
Fig. 3 How many products address each point. A point nobody addresses is worth knowing before a deliverable ships.
Luma and HeyGen on the crossing point, side by side. Recorded 2026-09-22.
The questionLumaHeyGen
Figure attached$30 a month, or $25 billed yearlyNone
Free tierNo free plan in the list as readA Free plan at $0
Condition on the grantBeing on the planThat the inputs follow the guidelines
Where the sentence sitsThe plan pageA help article about exporting

Inclusion rule. Two vendors whose published answers in one column point in different directions, or sit far enough apart that a reader choosing between them would decide differently. Order. The vendor named first in the heading is the one whose wording is quoted first.

1The most expensive answer and the cheapest one

On one row a reader pays thirty dollars to reach the sentence. On the other the sentence covers a free account, because it is written about videos rather than about subscriptions.

That is the widest spread in this column, and it is not a quality judgement. One vendor sells permission as part of a tier and the other treats it as a property of the product, with the condition moved onto inputs.

2A figure is easy to compare and easy to find

The priced row's sentence is where a buyer looks: on the plan page, beside the number. The unpriced row's sentence is in a help article about exporting, which is outside the path anybody clearing a campaign follows.

So the dearer row is easier to read and the cheaper row is easier to satisfy. A reader who never finds the second sentence will conclude that vendor publishes nothing, which is the most expensive misreading available here.

3What each row still charges for

The priced row charges for the licence. The unpriced row charges for a clean file: a watermark sits on the free plan and removal arrives with a paid tier, which is a constraint on publishing without being a constraint on permission.

Both rows therefore have something to buy. Only one of them is selling the sentence this column is about, and knowing which is the difference between budgeting for a licence and budgeting for presentation.

4A third set of terms on the same question

How SceneMixer's terms answer the crossing point, beside Luma and HeyGen. Recorded 2026-10-13.
The questionSceneMixerSource
Commercial useOutput is the user's to the extent the law allows, royalty-free and commercial use included, and output made with free credits counts as paid forSceneMixer, rights guide

Inclusion rule. SceneMixer's own published wording on the column this pair was chosen for. Order. The sentence closest to the column first.

Its full row is on the SceneMixer entry.

  • Entry point
    Commercial use is listed on the Plus plan at $30 a month, or $25 a month billed yearlythe lowest plan naming commercial useLuma, pricing / recorded 2026-09-12
  • Commercial use
    Once a video is created it may be used and distributed across any platform, including for commercial purposes, as long as the inputs align with standard guidelinesstated without naming a planHeyGen, download or export a video / recorded 2026-09-22
  • Free tier
    The pricing page lists a Free plan at $0 a month and puts watermark removal on Creator at $29 and abovewatermark rather than licenceHeyGen, pricing / recorded 2026-09-22

5Both documents

The first column comes from the pricing page at lumalabs.ai, read 2026-09-12; the second from the export help article at heygen.com, read 2026-09-22. Each vendor’s full row is on Luma and HeyGen, and the column being compared is described on commercial use from. A comparison of wording is not legal advice. Other pairs: Firefly and Hunyuan, Leonardo and Hailuo.