The owned column, and the shapes an answer takes in it
This column records what a vendor says a customer owns in the finished work, which is a different question from what it permits. Eight of the seventeen vendors publish something on it, in four different shapes, and the rest publish nothing. As of 2026-09-12.
| Vendor | What the column holds | Shape of the answer |
|---|---|---|
| Fliki | Publishing rights are owned by the user, and Fliki does not own any content | Publishing rights |
| Hailuo AI | Hailuo does not claim ownership of content generated and downloaded on a paid plan | Disclaimer, conditional on paying |
| Higgsfield | Higgsfield does not claim ownership of inputs or outputs | Disclaimer, unconditional |
| HunyuanVideo | Tencent claims no rights in the Outputs you generate | Disclaimer inside the licence |
| Leonardo.Ai | Full rights on a private generation; broad rights retained by Leonardo over public ones | Conditional on privacy |
| SceneMixer | The human-authored layers: script, selection and arrangement of shots, substantive edits | Authorship |
| Stable Video Diffusion | You own any outputs generated from the models, to the extent the law permits | Grant inside the licence, hedged by law |
| Wan | No rights claimed over your generated contents | Disclaimer inside the licence |
| Adobe Firefly | No statement published | Blank |
| HeyGen | No statement published | Blank |
| invideo AI | No statement published | Blank |
| Kling AI | No statement published | Blank |
| LTX Studio | No statement published | Blank |
| Luma | No statement published | Blank |
| Pika | No statement published | Blank |
| Runway | No statement published | Blank |
| Synthesia | No statement published | Blank |
Inclusion rule. The same vendors carried everywhere on this register. A vendor whose public pages say nothing about ownership keeps its row and records the blank. Order. Rows with a published statement first and the blank rows after them, then alphabetically by vendor inside each group.
1Being allowed to run it is not the same as holding it
Permission runs from the vendor to the customer and can be withdrawn, narrowed or priced. Ownership is a claim about the work itself, good against everyone, and a vendor cannot hand it over in a plan card because in most of these jurisdictions nobody has established that the generated frames carry it in the first place.
Those two questions get asked in the same meeting and answered from the same page, which is why they sit in adjacent columns here rather than being merged. A deliverable can be perfectly licensed and still be something a brand has no exclusive claim to, and that combination surprises people at exactly the wrong moment.
2Four shapes, and only one of them is a grant
A disclaimer is the commonest shape: Higgsfield says it claims no ownership of inputs or outputs, Tencent's licence says it claims no rights in Outputs you generate, Wan's repository says the same in the sentence that names its licence. A disclaimer tells a reader what the vendor will not assert, which is not the same as telling them what they hold.
The other three shapes each do something different. Fliki names publishing rights as the user's. Stability's licence states that you own any outputs, hedged to the extent permitted by applicable law, which is the only row that grants rather than declines. Hailuo's disclaimer is conditional on being on a paid plan, and Leonardo.Ai's is conditional on the generation having been private. The third column records which shape a row is, because the shape decides what can be quoted to a client.
3Two rows where the sentence has a second half
Hailuo's page disclaims ownership over content generated and downloaded on a paid plan, and on the same page asks for a non-exclusive, worldwide, royalty-free licence back over content. Leonardo.Ai describes full ownership for private generations and, for public ones, worldwide perpetual rights retained by Leonardo to reproduce, adapt, publish and create derivative works.
Both halves are published, and in each case only the friendlier half is quotable in isolation. This column carries the qualifier into the cell for that reason: an ownership row with its condition stripped off is a different claim from the one the vendor made.
4An authorship answer will not fit a plan-shaped cell
The authorship row answers by naming layers a person made: the script, the selection and arrangement of shots, and substantive edits. It points at contributions rather than at a subscription, and it advises keeping them on record with dates, which is advice about evidence rather than about permission.
That answer is more useful than a blank and it is not a competitor to the plan names in the neighbouring column. Putting it there would suggest the two were rival answers to one question. Keeping it here, with its own heading, lets a reader see the shape of the answer as well as its content, which in this column is most of the information.
5The blanks are the finding, not a gap in the reading
Nine rows here are empty, and every one of them belongs to a vendor selling access rather than publishing weights. Not one of those pricing pages raises ownership. That is not an oversight in the register; it is the state of the market's public writing, and it splits along a line nobody would predict: the licence files answer the question and the plan tables do not.
Filling those cells would take one sentence from each vendor saying who holds what in the output. Until such a sentence exists on a page anyone can reach, the rows stay as they are, and a brand that needs the answer has to ask for it in writing rather than infer it from the fact that the licence was paid for.
- What is ownedThe guide states that the human-authored layers are what a production owns, naming the script, the selection and arrangement of shots and substantive editsframed around authorship
- Commercial useOutput is the user's to the extent the law allows, royalty-free and commercial use included, and output made with free credits counts as paid forgranted with no plan named
- What is ownedHiggsfield does not claim ownership of your inputs or outputsstated plainly
- What is ownedHailuo does not claim ownership over content you generate and download while on a paid subscription planconditional on a paid plan
- What the user grants backUsing the services grants Hailuo and its affiliates a non-exclusive, worldwide, royalty-free licence to use, reproduce, modify and display the contentstated on the same page
- What is ownedPublishing rights are owned by the user of the content, and Fliki does not own any contentstated as publishing rights
- What is ownedOn a private generation the user retains full ownership, copyright and all other intellectual property rights to their imagesconditional on privacy
- What is ownedFor public content Leonardo.Ai and its successors retain worldwide perpetual rights to use, copy, reproduce, process, adapt, modify, publish, transmit and create derivative worksthe public side of the same clause
- What is ownedTencent claims no rights in Outputs you generate, and you and your users are solely responsible for Outputs and their subsequent usesstated in the licence itself
- What is ownedThe repository claims no rights over your generated contents, granting you the freedom to use them provided your usage complies with the licencestated in the same sentence as the licence
- What is ownedYou own any outputs generated from the Models or Derivative Works to the extent permitted by applicable lawstated in the licence
6Sources
Every row restates a reading already held on commercial use and on the vendor page it came from, checked 2026-09-12. What a sentence has to do before it counts as a licence statement is set out on the reading page. This column is a filing decision, not legal advice. The other columns: Input restriction, Free tier.