BrandVideoAI

What each vendor's terms say about commercial use

The owned column, and the shapes an answer takes in it

This column records what a vendor says a customer owns in the finished work, which is a different question from what it permits. Eight of the seventeen vendors publish something on it, in four different shapes, and the rest publish nothing. As of 2026-09-12.

Permission and ownership, side by sidePermission runs from the vendor and can be withdrawn or repriced. Ownership is a claim about the work that holds against everyone. They are asked in the same meeting and answered from the same page, so the register keeps them in separate columns.PermissionOwnershipWho it runs againstThe vendor onlyEveryoneWhere it is statedA plan cardMostly nowhere hereCan it be withdrawnYes, at renewalNot by a plan changeFilled rows hereSeven name a planEight, in four shapesTwo questions, two columns
Fig. 1 A clip can be fully licensed and still be something nobody holds exclusively. That combination surprises people late.
Readings side by sideFilled where the product publishes something on that point, hollow where its pages do not address it.Readings side by sideWhat the column holdsWhat the columnholdsShape of the answerShape of theanswerFlikiFliki — What the column holds: Publishing rights are owned by the user, and Fliki does not own any contentFliki — Shape of the answer: Publishing rightsHailuo AIHailuo AI — What the column holds: Hailuo does not claim ownership of content generated and downloaded on a paid planHailuo AI — Shape of the answer: Disclaimer, conditional on payingHiggsfieldHiggsfield — What the column holds: Higgsfield does not claim ownership of inputs or outputsHiggsfield — Shape of the answer: Disclaimer, unconditionalHunyuanVideoHunyuanVideo — What the column holds: Tencent claims no rights in the Outputs you generateHunyuanVideo — Shape of the answer: Disclaimer inside the licenceLeonardo.AiLeonardo.Ai — What the column holds: Full rights on a private generation; broad rights retained by Leonardo over public onesLeonardo.Ai — Shape of the answer: Conditional on privacySceneMixerSceneMixer — What the column holds: The human-authored layers: script, selection and arrangement of shots, substantive editsSceneMixer — Shape of the answer: AuthorshipStable Video DiffusionStable Video Diffusion — What the column holds: You own any outputs generated from the models, to the extent the law permitsStable Video Diffusion — Shape of the answer: Grant inside the licence, hedged by lawWanWan — What the column holds: No rights claimed over your generated contentsWan — Shape of the answer: Disclaimer inside the licenceAdobe FireflyAdobe Firefly — What the column holds: No statement publishedAdobe Firefly — Shape of the answer: BlankHeyGenHeyGen — What the column holds: No statement publishedHeyGen — Shape of the answer: Blankinvideo AIinvideo AI — What the column holds: No statement publishedinvideo AI — Shape of the answer: BlankKling AIKling AI — What the column holds: No statement publishedKling AI — Shape of the answer: BlankLTX StudioLTX Studio — What the column holds: No statement publishedLTX Studio — Shape of the answer: BlankLumaLuma — What the column holds: No statement publishedLuma — Shape of the answer: BlankPikaPika — What the column holds: No statement publishedPika — Shape of the answer: BlankRunwayRunway — What the column holds: No statement publishedRunway — Shape of the answer: BlankSynthesiaSynthesia — What the column holds: No statement publishedSynthesia — Shape of the answer: Blank
Fig. 2 Filled where the product publishes something on that point, hollow where its pages do not address it.
What each vendor publishes about ownership of the finished work, and the shape that answer takes. Recorded 2026-09-12.
VendorWhat the column holdsShape of the answer
FlikiPublishing rights are owned by the user, and Fliki does not own any contentPublishing rights
Hailuo AIHailuo does not claim ownership of content generated and downloaded on a paid planDisclaimer, conditional on paying
HiggsfieldHiggsfield does not claim ownership of inputs or outputsDisclaimer, unconditional
HunyuanVideoTencent claims no rights in the Outputs you generateDisclaimer inside the licence
Leonardo.AiFull rights on a private generation; broad rights retained by Leonardo over public onesConditional on privacy
SceneMixerThe human-authored layers: script, selection and arrangement of shots, substantive editsAuthorship
Stable Video DiffusionYou own any outputs generated from the models, to the extent the law permitsGrant inside the licence, hedged by law
WanNo rights claimed over your generated contentsDisclaimer inside the licence
Adobe FireflyNo statement publishedBlank
HeyGenNo statement publishedBlank
invideo AINo statement publishedBlank
Kling AINo statement publishedBlank
LTX StudioNo statement publishedBlank
LumaNo statement publishedBlank
PikaNo statement publishedBlank
RunwayNo statement publishedBlank
SynthesiaNo statement publishedBlank

Inclusion rule. The same vendors carried everywhere on this register. A vendor whose public pages say nothing about ownership keeps its row and records the blank. Order. Rows with a published statement first and the blank rows after them, then alphabetically by vendor inside each group.

1Being allowed to run it is not the same as holding it

Permission runs from the vendor to the customer and can be withdrawn, narrowed or priced. Ownership is a claim about the work itself, good against everyone, and a vendor cannot hand it over in a plan card because in most of these jurisdictions nobody has established that the generated frames carry it in the first place.

Those two questions get asked in the same meeting and answered from the same page, which is why they sit in adjacent columns here rather than being merged. A deliverable can be perfectly licensed and still be something a brand has no exclusive claim to, and that combination surprises people at exactly the wrong moment.

2Four shapes, and only one of them is a grant

A disclaimer is the commonest shape: Higgsfield says it claims no ownership of inputs or outputs, Tencent's licence says it claims no rights in Outputs you generate, Wan's repository says the same in the sentence that names its licence. A disclaimer tells a reader what the vendor will not assert, which is not the same as telling them what they hold.

The other three shapes each do something different. Fliki names publishing rights as the user's. Stability's licence states that you own any outputs, hedged to the extent permitted by applicable law, which is the only row that grants rather than declines. Hailuo's disclaimer is conditional on being on a paid plan, and Leonardo.Ai's is conditional on the generation having been private. The third column records which shape a row is, because the shape decides what can be quoted to a client.

3Two rows where the sentence has a second half

Hailuo's page disclaims ownership over content generated and downloaded on a paid plan, and on the same page asks for a non-exclusive, worldwide, royalty-free licence back over content. Leonardo.Ai describes full ownership for private generations and, for public ones, worldwide perpetual rights retained by Leonardo to reproduce, adapt, publish and create derivative works.

Both halves are published, and in each case only the friendlier half is quotable in isolation. This column carries the qualifier into the cell for that reason: an ownership row with its condition stripped off is a different claim from the one the vendor made.

4An authorship answer will not fit a plan-shaped cell

The authorship row answers by naming layers a person made: the script, the selection and arrangement of shots, and substantive edits. It points at contributions rather than at a subscription, and it advises keeping them on record with dates, which is advice about evidence rather than about permission.

That answer is more useful than a blank and it is not a competitor to the plan names in the neighbouring column. Putting it there would suggest the two were rival answers to one question. Keeping it here, with its own heading, lets a reader see the shape of the answer as well as its content, which in this column is most of the information.

5The blanks are the finding, not a gap in the reading

Nine rows here are empty, and every one of them belongs to a vendor selling access rather than publishing weights. Not one of those pricing pages raises ownership. That is not an oversight in the register; it is the state of the market's public writing, and it splits along a line nobody would predict: the licence files answer the question and the plan tables do not.

Filling those cells would take one sentence from each vendor saying who holds what in the output. Until such a sentence exists on a page anyone can reach, the rows stay as they are, and a brand that needs the answer has to ask for it in writing rather than infer it from the fact that the licence was paid for.

  • What is owned
    The guide states that the human-authored layers are what a production owns, naming the script, the selection and arrangement of shots and substantive editsframed around authorshipSceneMixer, compliance guide / recorded 2026-09-12
  • Commercial use
    Output is the user's to the extent the law allows, royalty-free and commercial use included, and output made with free credits counts as paid forgranted with no plan namedSceneMixer, rights guide / recorded 2026-10-13
  • What is owned
    Higgsfield does not claim ownership of your inputs or outputsstated plainlyHiggsfield, who owns my generations / recorded 2026-09-22
  • What is owned
    Hailuo does not claim ownership over content you generate and download while on a paid subscription planconditional on a paid planHailuo AI, subscription service terms / recorded 2026-09-22
  • What the user grants back
    Using the services grants Hailuo and its affiliates a non-exclusive, worldwide, royalty-free licence to use, reproduce, modify and display the contentstated on the same pageHailuo AI, subscription service terms / recorded 2026-09-22
  • What is owned
    Publishing rights are owned by the user of the content, and Fliki does not own any contentstated as publishing rightsFliki, frequently asked questions / recorded 2026-09-22
  • What is owned
    On a private generation the user retains full ownership, copyright and all other intellectual property rights to their imagesconditional on privacyLeonardo.Ai, commercial usage / recorded 2026-09-22
  • What is owned
    For public content Leonardo.Ai and its successors retain worldwide perpetual rights to use, copy, reproduce, process, adapt, modify, publish, transmit and create derivative worksthe public side of the same clauseLeonardo.Ai, commercial usage / recorded 2026-09-22
  • What is owned
    Tencent claims no rights in Outputs you generate, and you and your users are solely responsible for Outputs and their subsequent usesstated in the licence itselfTencent Hunyuan community licence / recorded 2026-09-22
  • What is owned
    The repository claims no rights over your generated contents, granting you the freedom to use them provided your usage complies with the licencestated in the same sentence as the licenceWan2.2 repository / recorded 2026-09-22
  • What is owned
    You own any outputs generated from the Models or Derivative Works to the extent permitted by applicable lawstated in the licenceStability AI community licence / recorded 2026-09-22

6Sources

Every row restates a reading already held on commercial use and on the vendor page it came from, checked 2026-09-12. What a sentence has to do before it counts as a licence statement is set out on the reading page. This column is a filing decision, not legal advice. The other columns: Input restriction, Free tier.