BrandVideoAI

What each vendor's terms say about commercial use

When the expensive plan says less than the cheap one

Luma names commercial use on the Plus plan and does not restate it on Pro or Ultra. The plan cards above the entry point are quieter than the entry point itself, which is the opposite of the order most readers expect. As of 2026-09-12.

Three readings of a plan card that says nothingA card above the entry point stops repeating the commercial use line. It could mean the permission was withdrawn, that it carries upward silently, or that the card is simply not the document that grants it. Only the third is supported by anything on the page, and the register records the silence rather than picking between them.The upper card does not restate the lineRead as withdrawalUnsupportedNothing on the page saysthe permission narrowsas the price rises.Read as a promiseUnsupportedA card that says nothinghas not grantedanything.Read as layoutSupportedThe card stoppedadvertising a feature itno longer needs to sell.Why the cell stays empty rather than guessing
Fig. 1 An omission on a marketing card is not a term. The document that grants the permission is the one to read.
What each Luma plan card says about commercial use, as the page was read. Recorded 2026-09-12.
VendorWhat is publishedDetail
PlusCommercial use named on the cardThe lowest plan that says it
ProLine not restatedRead on the same page, same day
UltraLine not restatedRead on the same page, same day

Inclusion rule. Recorded from the plan cards on the vendor's own pricing page. A line that is absent from a card is recorded as absent from that card, and nothing is inferred about the terms behind it. Order. Lowest plan naming commercial use first.

1Plan cards are marketing surfaces, not the licence

A feature list on a pricing page exists to make somebody choose a tier. Once a capability has been used to justify the step from free to paid, repeating it on every card above adds nothing to that job and takes up space that a card would rather spend on the reason to step up again.

So the quiet upper cards are readable as a layout decision. What they are not is evidence, in either direction, and a register that turned them into evidence would be inventing a fact the page does not carry.

2The safe reading and the unsafe one

The unsafe reading is that the higher plans withdraw a permission the lower one grants. Nothing on the page says that, and a licence that got narrower as the price went up would be a remarkable product decision. The safer reading is that a plan card is not the artefact that grants the permission, and that it simply stops advertising.

Either way, the artefact a buyer should be reading is the agreement, not the card. This column exists to say which vendors make that necessary and which ones do not.

3Absence is recorded differently from a denial

Three states get separate treatment here: a plan that states commercial use, a plan that states it is excluded, and a plan that says nothing. Collapsing the third into the second is the single most common error in licence comparisons, and it is why the free tiers in this register are annotated with how the conclusion was reached rather than with a tick or a cross.

Where a free plan is simply absent from the page, as it is here, even the free-tier question has no answer to give. There is no plan to read.

  • Entry point
    Commercial use is listed on the Plus plan at $30 a month, or $25 a month billed yearlythe lowest plan naming commercial useLuma, pricing / recorded 2026-09-12
  • Pro and Ultra
    The higher plans do not restate the commercial use lineby omission from the plan cardsLuma, pricing / recorded 2026-09-12
  • Free tier
    No free plan appears in the plan listabsent from the page as readLuma, pricing / recorded 2026-09-12

4From the making side

Alongside the terms behind “Silence higher up”, SceneMixer's guides describe the work itself this way:

Every character, scene and prop card can carry a short list of the other names your script uses for the same thing.

SceneMixer, Also Called: Nicknames, Old Names, and How the Storyboard Knows Who Is Who (read 2026-10-13)

On the end card, yes, along with the product name, the tagline and the call to action, in the language of the ad.

SceneMixer, AI Ad Video Generator — “Will my brand name appear in the video?” (read 2026-10-13)

5Sources

Each row quotes a plan card or a terms page, gathered on commercial use and read 2026-09-12. The test a sentence has to pass before it counts as a licence statement is set out on the reading page. Nothing here is legal advice. Nearby: No free plan, Where the answer sits, No plan attached.