BrandVideoAI

What each vendor's terms say about commercial use

Who is expected to hold the consent record

Two vendors here condition use on somebody's agreement: one as the price of a product route, one as a rule about any upload. In both cases the record has to exist before the render and travel with the clip. As of 2026-09-12.

Why the duty sits with the customerOnly the customer knows the relationship with the person in the frame, so the condition is placed where the knowledge is. The party holding the knowledge is also the party under time pressure.The personAgreement, freely givenConsent, with a scopeCannot be obtainedafterwardsThe customerKnows the relationshipA record, with a dateHolds it, because nobodyelse canThe supplierStates the conditionA rule on its pageCannot verify what itasks forOne identifiable face in a finished clipScope is where consent fails, not signature
Fig. 1 A licence question moves when a supplier changes. A consent record is needed regardless.
Consent requirements read from vendor pages, and who is expected to satisfy them. Recorded 2026-09-12.
VendorWhat is requiredWhere the duty sits
SynthesiaFree, informed consent and confirmation of legal ageOn the customer, as the route's condition
HiggsfieldThat person's permission before uploading or using an imageOn whoever supplies the file

Inclusion rule. Vendors whose published pages make use of a real person's voice or likeness conditional on that person's agreement. Order. The requirement with named elements first, then the general prohibition.

1A supplier cannot verify the thing it asks for

Only the customer knows the relationship with the person in the frame. That makes the allocation sound and uncomfortable: the condition is placed where the knowledge is, and the party holding the knowledge is also the party under time pressure.

It also means the condition survives a change of tooling. A licence question moves when a supplier changes; a consent record is needed whoever rendered the frames.

2Scope is where it fails, not signature

Somebody who agreed to appear in internal training did not agree to appear in a campaign two years later. The agreement existed and the use outgrew it, which is the commonest failure and the least dramatic.

Writing the scope down at the time is the only fix: which uses, which territories, for how long. A general permission produces a general problem at exactly the moment nobody has time for one.

3What a production keeps, in one place

A release for each identifiable person, held with the clip rather than in a mailbox, with the date and the scope. Age evidence where a document asks for it, which is the easiest element to satisfy and the easiest to forget.

Thirteen rows in this register say nothing about inputs. The four that do are the ones whose wording reaches a workflow, which is why this column is worth keeping even when it is mostly empty.

  • How the restriction is lifted
    With a custom avatar the licensing restrictions above do not apply, and videos may be used according to the agreement made with the personby avatar typeSynthesia, video licensing / recorded 2026-09-22
  • Input restriction
    An image of another person may not be uploaded or used without that person's permissionpermission for a real personHiggsfield, who owns my generations / recorded 2026-09-22

4From the making side

Alongside the terms behind “Consent records”, SceneMixer's guides describe the work itself this way:

For places, every photo you add becomes a set the shots can move through, up to four.

SceneMixer, An AI Ad for a Store or a Property — “Can I add several rooms?” (read 2026-10-13)

AI Edit Image on a step-2 card keeps the same character and applies a short change you describe — navy blue shirt, short curly hair, smiling — then Apply Edit.

SceneMixer, AI-Editing a Sheet: Outfit, Hair, Expression (read 2026-10-13)

5Sources

Each row quotes a plan card or a terms page, gathered on commercial use and read 2026-09-12. The test a sentence has to pass before it counts as a licence statement is set out on the reading page. Nothing here is legal advice. Nearby: At the limit, Consequences, Ownership silence.