BrandVideoAI

What each vendor's terms say about commercial use

The two free tiers that write their exclusion out

Two rows here state a free-tier exclusion in words: a personal use licence that defines what it rules out, and a free plan published with no commercial rights to media. Everywhere else the reading comes from an absence. As of 2026-09-12.

Two exclusions, each turning on one wordOne free-tier exclusion turns on promotional, which reaches an unpaid post on a company account. The other turns on media, which points at a bundled library and leaves a clip made from a user's own uploads undescribed.Which word is doing the workPromotionalReaches unpaid postsPromotional activity for a business, aservice or a product, as defined onthe card.MediaPoints at the libraryNo commercial rights to media, whichleaves a clip from your own uploadsunaddressed.Both are quotable, which is what an absence never is
Fig. 1 Writing an exclusion invites questions about its edges. A blank card invites none.
Free-tier exclusions stated in words rather than established from a missing line. Recorded 2026-09-12.
VendorThe exclusion as publishedWhat the wording turns on
LTX StudioA personal use licence, excluding promotional activity for a businessThe word promotional, which reaches unpaid posts
FlikiNo commercial rights to media on the free planThe word media, which points at the bundled library

Inclusion rule. Vendors whose free plan carries a written statement about what may not be done with the output, read from the plan page or published answers. Order. By how far the published definition reaches, widest first.

1A quotable exclusion is worth more than a convincing absence

Both kinds of reading lead a careful user to the same behaviour. Only one of them can be cited in a procurement note, and the difference is the whole reason this register records how each reading was established.

An absence also cannot be relied on in the other direction. Nothing on a blank card forbids anything, so a reader who wants a rule in writing has to ask for one where no sentence exists.

2Each exclusion turns on a single word

One turns on promotional, which reaches an organic post on a company account and not only a bought placement. That is wider than most readers expect and is the more useful of the two definitions.

The other turns on media, which points at the bundled stock library rather than at the render. It leaves a gap for a clip made entirely from a user's own uploads, and the gap belongs to that vendor's page rather than to a definition.

3Why so few vendors do this

Writing an exclusion invites questions about its edges, and a missing line invites none. A vendor that defines personal use will be asked about portfolios, pitches and employee posts; a vendor that leaves a card blank will not.

Which makes the two rows here worth pointing at. They cost their authors something, and they are the only cells in this column a reader can act on without explaining a layout.

  • Free tier
    The free and Lite plans are described as a personal use licencepersonal use onlyLTX Studio, pricing / recorded 2026-09-12
  • What personal use rules out
    The personal use licence is described as excluding promotional activity for a business, service or productin the vendor's wordsLTX Studio, pricing / recorded 2026-09-12
  • Free tier
    The free plan is listed with no commercial rights to media and adds a Fliki watermark to exportsan exclusion written out rather than impliedFliki, frequently asked questions / recorded 2026-09-22

4A generator's account of it

Alongside the terms behind “Written exclusions”, SceneMixer's guides describe the work itself this way:

On a segment’s card, Insert adds a blank segment right after it: write its header and shots.

SceneMixer, Inserting and Deleting Segments (read 2026-10-13)

The script is written from the photos and the one-line description. In step-by-step mode you can rewrite it before anything is shot.

SceneMixer, How to Make an Ad from One Photo — “Do I need a script?” (read 2026-10-13)

5Sources

Each row quotes a plan card or a terms page, gathered on commercial use and read 2026-09-12. The test a sentence has to pass before it counts as a licence statement is set out on the reading page. Nothing here is legal advice. Nearby: Exclusive or not, Infringement risk, Free tiers.