BrandVideoAI

What each vendor's terms say about commercial use

The free tiers that already grant commercial use

Not every free tier withholds permission. On four rows the licence reaches the free plan and what the paid plans sell is privacy, capacity or a clean file, which inverts the bargain a reader expects to find. As of 2026-09-12.

Which asset a free tier holds backThe usual design gives away capability and keeps permission. On these rows the licence is granted at zero and what is withheld is visibility or capacity, only one of which appears in a licence column.Granted at zeroHeld backCommercial use of yourgenerationsStated for free usersNot withheldPrivacy of the conceptNot grantedSold with a paid planThroughputLimited dailySold with a paid planWhere the cost landsNot on an invoiceOn a campaign, or on a scheduleVisibility is a commercial term, not a privacy preference
Fig. 1 Same tier: correct for internal work, wrong for a launch that needs a distinctive look.
Free tiers where permission is granted and something else is held back. Recorded 2026-09-12.
VendorWhat the free tier grantsWhat it charges instead
Leonardo.AiCommercial usage of your own generationsVisibility: concepts stay publicly viewable
HiggsfieldThe rights the terms give every userA clean file: watermark-free downloads are paid
HeyGenA grant worded for videos, not for plansA clean file: the mark goes at the paid tier
Adobe FireflyThe same claim as every other planCapacity: daily generative limits

Inclusion rule. Vendors whose free plan is inside a commercial-use statement on the pages read, with the item withheld instead recorded from the same page. Order. By what is held back: an asset first, then a clean file, then capacity.

1A licence given away, and something else priced

The usual design gives away capability and keeps permission. These rows do the reverse, which is coherent commercially and unusual enough to catch a reader who scans the free tier column looking for exclusions.

Neither is giving anything away for nothing. What differs is which asset is withheld, and on one of these rows the withheld asset does not appear in any licence column at all.

2Visibility is a commercial term

Where a free user's concepts stay publicly viewable and other users may copy and remix them, the cost lands on a campaign rather than on an invoice. It does not affect whether a clip may run; it affects whether the look stays distinctive.

For a launch that depends on a recognisable style that is a material fact about the asset. For internal work it is close to irrelevant, which is why the same tier is correct for one team and wrong for another.

3Capacity is the honest kind of limit

Daily generative limits are a ceiling on how much can be made, not on what may be done with it. Where a claim about commercial use is asserted of the models rather than of a plan, the free tier inherits it by construction.

A reader looking for the licence boundary on such a row will not find it among the plan figures, because the figures are describing throughput and the sentence is describing provenance.

  • Free tier
    A free user can download their own generations for commercial usagecommercial use grantedLeonardo.Ai, commercial usage / recorded 2026-09-22
  • What the free tier costs instead
    A free user's design concepts are publicly viewable for other Leonardo users to copy and remixstated on the same pageLeonardo.Ai, commercial usage / recorded 2026-09-22
  • Free tier
    A free plan with daily generative limits is listed alongside the paid Firefly planslisted without a separate licence lineAdobe, Firefly plans / recorded 2026-09-22
  • Commercial use
    There is no separate commercial licence to purchase, and commercial use rights follow from the terms of use for all usersstated for every plan including the free oneHiggsfield, who owns my generations / recorded 2026-09-22
  • Free tier
    The pricing page lists a Free plan at $0 a month and puts watermark removal on Creator at $29 and abovewatermark rather than licenceHeyGen, pricing / recorded 2026-09-22

4From the making side

Alongside the terms behind “Free and granted”, SceneMixer's guides describe the work itself this way:

Under the terms, what you generate is yours to the extent the law allows, royalty-free, commercial use included.

SceneMixer, What You Get to Keep (read 2026-10-13)

The photo is cleaned into a product shot and that object appears in every shot.

SceneMixer, An AI Ad for a Physical Product — “Will the product look like my product?” (read 2026-10-13)

5Sources

Each row quotes a plan card or a terms page, gathered on commercial use and read 2026-09-12. The test a sentence has to pass before it counts as a licence statement is set out on the reading page. Nothing here is legal advice. Nearby: Where it is filed, Consent records, At the limit.