What Leonardo.Ai publishes about rights

Leonardo.Ai (leonardo.ai) grants commercial use on the free plan: a free user can download their own generations for commercial usage. The cost is visibility, since those concepts stay publicly viewable for others to copy and remix, and full rights are described for private generations on paid plans. As of 2026-09-22.

Inclusion rule. The same four points are recorded for every vendor here. A point the vendor does not publish is recorded as no statement rather than inferred from terms of service. Order. Fixed order, identical on every product page.

1A free tier that gives away the licence and keeps the exclusivity

This is the inverse of the pattern the rest of the grid is built around. There is no crossing point to buy, because the permission is already there on the free seat. What the free seat does not include is privacy: the concepts remain publicly viewable for other users to copy and remix.

For a brand that changes the nature of the risk rather than removing it. Nobody is running unlicensed footage. Somebody else may be running a close relative of your key visual, and nothing in the licence prevents it, because the same page says so plainly.

2Ownership is decided by a privacy setting

On a private generation the user is described as retaining full ownership, copyright and all other intellectual property rights. For public content the page states that Leonardo.Ai and its successors retain worldwide perpetual rights to use, copy, reproduce, adapt, publish, transmit and create derivative works.

Both halves of that clause are on the same page, and only the first half tends to get quoted. Since privacy is a paid feature, the ownership column here is effectively priced even though the commercial-use column is not.

3What a campaign has to record

Which seat produced the asset and whether that generation was private at the time. Neither is visible in the file, both are answerable from an account, and the second one decides which half of the ownership clause applies to a finished spot.

The quoted wording speaks of images, which is narrower than the video work this register covers, and that narrowness is recorded rather than smoothed over. A video deliverable from this vendor needs the same question asked again in writing.

4The same point, across every product

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

• Free tier
  A free user can download their own generations for commercial usagecommercial use grantedLeonardo.Ai, commercial usage / recorded 2026-09-22
• What the free tier costs instead
  A free user's design concepts are publicly viewable for other Leonardo users to copy and remixstated on the same pageLeonardo.Ai, commercial usage / recorded 2026-09-22
• What is owned
  On a private generation the user retains full ownership, copyright and all other intellectual property rights to their imagesconditional on privacyLeonardo.Ai, commercial usage / recorded 2026-09-22
• What is owned
  For public content Leonardo.Ai and its successors retain worldwide perpetual rights to use, copy, reproduce, process, adapt, modify, publish, transmit and create derivative worksthe public side of the same clauseLeonardo.Ai, commercial usage / recorded 2026-09-22

5What the output is for

Alongside the terms behind “Leonardo.Ai”, SceneMixer's guides describe the work itself this way:

A dish photo is cleaned into a product shot and the ad is built around it.

SceneMixer, An AI Ad for a Restaurant, a Café or a Dish — “Will the dish look like my dish?” (read 2026-10-13)

The terms grant you the output to the extent the law allows, and that includes commercial use.

SceneMixer, What You Get to Keep — “Do I own the copyright in what I generate?” (read 2026-10-13)

6Sources

Read from the help centre answer on leonardo.ai, checked 2026-09-22. Every vendor side by side is on commercial use. What a sentence has to do before it counts is on the reading page. Nothing here is legal advice. Next entries: Adobe Firefly, HunyuanVideo.