BrandVideoAI

What each vendor's terms say about commercial use

What Wan publishes about rights

Wan (github.com) publishes its video models under the Apache 2.0 License and states that it claims no rights over your generated contents, granting freedom to use them provided usage complies with the licence. There is no plan, no territory carve-out and no revenue threshold to read. As of 2026-09-22.

What a permissive licence on weights settles, and what it leavesApache 2.0 on the weights answers the commercial-use question without mentioning commerce, and the same note disclaims any rights over generated content. What it does not move is responsibility for the output itself, which stays with whoever published it.Download theweightsPublishedunder theApache 2.0License, withno account andno plan.A licence, not asubscriptionGenerateNo territorycarve-out, nouser ceiling,no revenuethreshold tocheck.A fileUse itcommerciallyNo rightsclaimed overgeneratedcontent,subject tocomplying withthe licence.Still yourresponsibilityClearing theclipLaw and thirdparties areunaffected byhow permissivethe weightslicence is.
Fig. 1 The shortest row in this register, and one of the few needing no follow-up question.
Readings side by sideFilled where the product publishes something on that point, hollow where its pages do not address it.Readings side by sideWhat the vendor publishesWhat the vendorpublishesFree tierFree tier — What the vendor publishes: Weights published under Apache 2.0, with no plan involvedCommercial use fromCommercial use from — What the vendor publishes: The licence itself, with no threshold attachedWhat is ownedWhat is owned — What the vendor publishes: No rights claimed over your generated contentsInput restrictionInput restriction — What the vendor publishes: No statement published
Fig. 2 Filled where the product publishes something on that point, hollow where its pages do not address it.
What Wan publishes on the four points this register keeps. Read from its repository licence note on 2026-09-22.
PointWhat the vendor publishes
Free tierWeights published under Apache 2.0, with no plan involved
Commercial use fromThe licence itself, with no threshold attached
What is ownedNo rights claimed over your generated contents
Input restrictionNo statement published

Inclusion rule. The same four points are recorded for every vendor here. A point the vendor does not publish is recorded as no statement rather than inferred from terms of service. Order. Fixed order, identical on every product page.

1A permissive licence is a complete answer to two columns at once

Apache 2.0 is a known quantity: a reader does not have to interpret it, a lawyer has almost certainly cleared it before, and it carries no condition about who the licensee is or how large they are. Put on model weights, it answers the commercial-use question without mentioning commerce.

The repository adds the sentence brands actually want, disclaiming rights over generated content in the same breath as naming the licence. That pairing is what makes this the shortest row here and one of the few that needs no follow-up question.

2What is absent is the point

No excluded territories. No monthly active user ceiling. No annual revenue figure above which the grant lapses. The other two weight-published entries in this register each carry one of those, and comparing the three is the clearest illustration that open weights do not imply a uniform licence.

What the licence does not remove is responsibility for the output itself. Compliance with applicable law is stated as the user's, and a defamatory or infringing clip is no more usable because the weights were permissively licensed.

3Why a self-hosted row belongs in a register about plans

Running the model yourself is a real procurement option for a brand with an in-house team, and it moves the rights question from a subscription agreement to a licence file. The question does not disappear; it changes address.

Reading the two side by side is instructive. A hosted product can give a better answer than a permissive licence, and several here do not, which is why this register records the document rather than the delivery model.

4The same point, across every product

Free tier, product by productOne point at a time, every product alongside, Wan marked. Wording in the rows below.Free tier, product by productFree tierAdobe Firefly — Free tier: A free plan with daily generation limits, no separate licence lineAdobe FireflyFliki — Free tier: No commercial rights to media, and a watermark on exportsFlikiHailuo AI — Free tier: Unpaid downloads carry a watermarkHailuo AIHeyGen — Free tier: A Free plan at $0, with the mark removed from $29HeyGenHiggsfield — Free tier: Commercial rights follow for all users, free includedHiggsfieldHunyuanVideo — Free tier: Weights published with a licence, so there is no plan to readHunyuanVideoinvideo AI — Free tier: No free plan offeredinvideo AIKling AI — Free tier: Not carried on the free Basic planKling AILeonardo.Ai — Free tier: Commercial use granted, with generations publicly viewableLeonardo.AiLTX Studio — Free tier: Personal use licence on free and LiteLTX StudioLuma — Free tier: No free plan appears in the plan listLumaPika — Free tier: Not included on the free plan or on StandardPikaRunway — Free tier: Not listed on the free planRunwayStable Video Diffusion — Free tier: Weights published under a community licence, no plan to readStable Video DiffusionSynthesia — Free tier: A Basic plan at $0, with the logo removed from $29SynthesiaWan — Free tier: Weights published under Apache 2.0, with no plan involvedWan
Fig. 3 One point at a time, every product alongside, Wan marked. Wording in the rows below.
Every product on one point, with Wan marked. Recorded 2026-09-22.
ProductFree tier
Adobe FireflyA free plan with daily generation limits, no separate licence line
FlikiNo commercial rights to media, and a watermark on exports
Hailuo AIUnpaid downloads carry a watermark
HeyGenA Free plan at $0, with the mark removed from $29
HiggsfieldCommercial rights follow for all users, free included
HunyuanVideoWeights published with a licence, so there is no plan to read
invideo AINo free plan offered
Kling AINot carried on the free Basic plan
Leonardo.AiCommercial use granted, with generations publicly viewable
LTX StudioPersonal use licence on free and Lite
LumaNo free plan appears in the plan list
PikaNot included on the free plan or on Standard
RunwayNot listed on the free plan
Stable Video DiffusionWeights published under a community licence, no plan to read
SynthesiaA Basic plan at $0, with the logo removed from $29
WanWeights published under Apache 2.0, with no plan involved

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

Commercial use from, product by productOne point at a time, every product alongside, Wan marked. Wording in the rows below.Commercial use from, product by productCommercial use fromAdobe Firefly — Commercial use from: Not named at a plan; asserted of the modelsAdobe FireflyFliki — Commercial use from: Standard, and any paid planFlikiHailuo AI — Commercial use from: Not worded as commercial use anywhere on the pageHailuo AIHeyGen — Commercial use from: Stated for videos generally, with no plan namedHeyGenHiggsfield — Commercial use from: No plan required; the rights come with the termsHiggsfieldHunyuanVideo — Commercial use from: The licence, outside the EU, the UK and South KoreaHunyuanVideoinvideo AI — Commercial use from: Paid plansinvideo AIKling AI — Commercial use from: Standard, $10 a monthKling AILeonardo.Ai — Commercial use from: The free plan, with ownership arriving on the paid onesLeonardo.AiLTX Studio — Commercial use from: StandardLTX StudioLuma — Commercial use from: Plus, $30 a monthLumaPika — Commercial use from: Pro, $28 a monthPikaRunway — Commercial use from: Paid plansRunwayStable Video Diffusion — Commercial use from: The licence, below USD $1,000,000 in annual revenueStable Video DiffusionSynthesia — Commercial use from: Not set by plan; set by which avatar is usedSynthesiaWan — Commercial use from: The licence itself, with no threshold attachedWan
Fig. 4 One point at a time, every product alongside, Wan marked. Wording in the rows below.
Every product on one point, with Wan marked. Recorded 2026-09-22.
ProductCommercial use from
Adobe FireflyNot named at a plan; asserted of the models
FlikiStandard, and any paid plan
Hailuo AINot worded as commercial use anywhere on the page
HeyGenStated for videos generally, with no plan named
HiggsfieldNo plan required; the rights come with the terms
HunyuanVideoThe licence, outside the EU, the UK and South Korea
invideo AIPaid plans
Kling AIStandard, $10 a month
Leonardo.AiThe free plan, with ownership arriving on the paid ones
LTX StudioStandard
LumaPlus, $30 a month
PikaPro, $28 a month
RunwayPaid plans
Stable Video DiffusionThe licence, below USD $1,000,000 in annual revenue
SynthesiaNot set by plan; set by which avatar is used
WanThe licence itself, with no threshold attached

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

What is owned, product by productOne point at a time, every product alongside, Wan marked. Wording in the rows below.What is owned, product by productWhat is ownedAdobe Firefly — What is owned: No statement publishedAdobe FireflyFliki — What is owned: Publishing rights are owned by the user, and Fliki does not own any contentFlikiHailuo AI — What is owned: Hailuo does not claim ownership of content generated and downloaded on a paid planHailuo AIHeyGen — What is owned: No statement publishedHeyGenHiggsfield — What is owned: Higgsfield does not claim ownership of inputs or outputsHiggsfieldHunyuanVideo — What is owned: Tencent claims no rights in the Outputs you generateHunyuanVideoinvideo AI — What is owned: No statement publishedinvideo AIKling AI — What is owned: No statement publishedKling AILeonardo.Ai — What is owned: Full rights on a private generation; broad rights retained by Leonardo over public onesLeonardo.AiLTX Studio — What is owned: No statement publishedLTX StudioLuma — What is owned: No statement publishedLumaPika — What is owned: No statement publishedPikaRunway — What is owned: No statement publishedRunwayStable Video Diffusion — What is owned: You own any outputs generated from the models, to the extent the law permitsStable Video DiffusionSynthesia — What is owned: No statement publishedSynthesiaWan — What is owned: No rights claimed over your generated contentsWan
Fig. 5 One point at a time, every product alongside, Wan marked. Wording in the rows below.
Every product on one point, with Wan marked. Recorded 2026-09-22.
ProductWhat is owned
Adobe FireflyNo statement published
FlikiPublishing rights are owned by the user, and Fliki does not own any content
Hailuo AIHailuo does not claim ownership of content generated and downloaded on a paid plan
HeyGenNo statement published
HiggsfieldHiggsfield does not claim ownership of inputs or outputs
HunyuanVideoTencent claims no rights in the Outputs you generate
invideo AINo statement published
Kling AINo statement published
Leonardo.AiFull rights on a private generation; broad rights retained by Leonardo over public ones
LTX StudioNo statement published
LumaNo statement published
PikaNo statement published
RunwayNo statement published
Stable Video DiffusionYou own any outputs generated from the models, to the extent the law permits
SynthesiaNo statement published
WanNo rights claimed over your generated contents

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

  • Licence
    The models in this repository are licensed under the Apache 2.0 Licensepublished with the weightsWan2.2 repository / recorded 2026-09-22
  • What is owned
    The repository claims no rights over your generated contents, granting you the freedom to use them provided your usage complies with the licencestated in the same sentence as the licenceWan2.2 repository / recorded 2026-09-22

5A generator's account of it

Alongside the terms behind “Wan”, SceneMixer's guides describe the work itself this way:

The photo is cleaned into a product shot and that object appears in every shot.

SceneMixer, An AI Ad for a Physical Product — “Will the product look like my product?” (read 2026-10-13)

On the end card, yes, along with the product name, the tagline and the call to action, in the language of the ad.

SceneMixer, AI Ad Video Generator — “Will my brand name appear in the video?” (read 2026-10-13)

6Sources

Read from the repository licence note on github.com, checked 2026-09-22. Every vendor side by side is on commercial use. What a sentence has to do before it counts is on the reading page. Nothing here is legal advice. Next entries: Stable Video Diffusion, Pika.