Luma's crossing point is the highest figure in this register
Commercial use is listed on the Plus plan at $30 a month, or $25 a month billed yearly. That is the highest crossing point recorded here, and the plans above it do not restate the line at all. As of 2026-09-12.
| What the record holds | As published |
|---|---|
| The published wording | Commercial use is listed on the Plus plan at $30 a month, or $25 billed yearly |
| Where it appears | The plan page, on the lowest plan card naming commercial use |
| How the reading was established | Stated on one card, and not repeated on the cards above it |
| What the cell leaves open | Whether the higher plans carry the same permission, which they do not restate |
Inclusion rule. One vendor, one column. A cell earns a page when the vendor publishes something specific there, or when its silence is unusual beside the vendors read with it. Order. Fixed order: the wording, then its address, then the method, then the gap.
1A figure at the upper end, and two ways to read it
Thirty dollars is three times the lowest crossing point in this register, and the row carries no free plan under it, so the first usable purchase is also the licensed one. A buyer comparing entry costs will see the largest number on this line.
The yearly figure is lower and is stated on the same card. The register keeps both, because a monthly comparison and an annual commitment are different purchases and a grid that showed one of them would be picking a side.
2Not restating a line is not withdrawing it
The higher plans are silent on commercial use. Read strictly, the permission is stated once, at the plan where it first appears, and a reader following the cards upward finds nothing to confirm it travels.
Nobody sells a more expensive plan that permits less, so the sensible reading is that it does travel. The cell still records the silence, because the sensible reading and the published one are not the same object and only one of them can be quoted.
3Where that leaves somebody buying the top plan
A customer on the highest plan is relying on a line printed on a cheaper card. In practice that is fine; in a contract review it is the kind of detail that produces a question nobody has an answer to.
The fix is a sentence the vendor could add in an afternoon, and until it exists the register notes which card the wording is on rather than which cards a reader assumes it covers.
- Entry pointCommercial use is listed on the Plus plan at $30 a month, or $25 a month billed yearlythe lowest plan naming commercial use
- Pro and UltraThe higher plans do not restate the commercial use lineby omission from the plan cards
4A generator's account of it
Alongside the terms behind “Luma, crossing point”, SceneMixer's guides describe the work itself this way:
The final cut ends on an end card: your main image plus four lines — Brand, Product name, Tagline, Call to action. The first two are read from your photo and your brief; the tagline and call to action are written with the script.
SceneMixer, The End Card (read 2026-10-13)
On the end card, yes, along with the product name, the tagline and the call to action, in the language of the ad.
SceneMixer, AI Ad Video Generator — “Will my brand name appear in the video?” (read 2026-10-13)
5Where this reading came from
The cell above was taken from the pricing page published at lumalabs.ai, as that page stood on 2026-09-12. The remaining three cells of the same vendor row sit on Luma; the column itself is described on commercial use from. This is a filing decision and not legal advice. Cells nearby: Runway, crossing point, invideo AI, crossing point.