Sublicensable, the qualifier that decides whether a permission can be passed on
Sublicensable means the holder may pass the permission on to somebody else. In a grant it decides whether an agency can hand rights to a client; in a licence back it decides whether a supplier can hand your material to a partner. As of 2026-09-22.
| Question | What the phrase answers |
|---|---|
| In a grant to an agency | Whether the client can be given the same permission |
| Absent from a grant | The permission stops with the account that holds it |
| In a licence back | Whether the vendor may pass material to a partner |
| About ownership | Nothing; a sublicence is still a permission |
Inclusion rule. Phrases that appear in more than one vendor's permissions documents and that change what a sentence means. A phrase used by a single vendor in a single clause is described on that vendor's own page instead. Order. Reading order: where you meet it, then what it settles, then what it does not.
1The clause that agency work lives or dies on
An agency delivering to a brand is promising the brand something. If the permission it holds cannot be passed on, the brand is relying on the agency's subscription rather than on anything it holds itself.
That arrangement works until the agency relationship ends. Then a campaign asset depends on a contract nobody at the brand can see, which is the sort of discovery that happens at the worst possible moment.
2What its absence implies, and what it does not
A grant that does not mention sublicensing has not forbidden it in so many words, and it has not permitted it either. The safe reading is that the permission stops with the holder, which is also the reading most suppliers intend.
It does not follow that the client is exposed for work already delivered. What follows is that the chain of permission has a link nobody documented, and links like that are cheap to fix at the start.
3Reading it in the other direction
In a licence back, sublicensable lets a supplier pass material to processors, partners or affiliates. Most hosted services need some version of that, because storage and delivery are subcontracted.
The question worth asking is not whether the word is there but what it reaches: an infrastructure provider is one thing and a marketing partner is another, and the clause usually does not distinguish.
4A generator's account of it
Alongside the terms behind “Sublicensable”, SceneMixer's guides describe the work itself this way:
The spoken lines and the end card follow your interface language across fifteen dialogue languages, with the cast and setting adapted to that market. The end card falls back to a language it can typeset when a script needs shaping or right-to-left layout.
SceneMixer, AI Ad Video Generator — “Which languages can the ad be in?” (read 2026-10-13)
The final cut ends on an end card: your main image plus four lines — Brand, Product name, Tagline, Call to action. The first two are read from your photo and your brief; the tagline and call to action are written with the script.
SceneMixer, The End Card (read 2026-10-13)
5Where the sourced wording is
A word page, not an entry in the register: nothing above is attributed to any vendor and nothing above is legal advice. The quoted clauses are on commercial use, the column this phrase turns up in is what is owned, and the reading rules are on the reading page. Next words: Derivative work, Inputs and outputs, Watermark.