BrandVideoAI

What each vendor's terms say about commercial use

What HunyuanVideo publishes about rights

HunyuanVideo (github.com) is published as weights under a community licence, so the question is not which plan but where and how large. Territory is defined as the world excluding the European Union, the United Kingdom and South Korea, and above 100 million monthly active users a licence has to be requested from Tencent. As of 2026-09-22.

Where the Hunyuan licence stops covering a userThe grant is a royalty-free limited licence over a territory defined as the world excluding the European Union, the United Kingdom and South Korea. Above 100 million monthly active users a licence has to be requested from Tencent. Outputs are disclaimed and responsibility for them is placed on the licensee.Who is running it, and whereInside the territoryCoveredRoyalty-free limitedlicence, with outputsdisclaimed by Tencent.EU, UK or South KoreaOutside thedefinitionThose territories areexcluded from the grantas written.Above 100m usersAsk TencentA licence has to berequested once thethreshold is passed.Conditions a pricing page could not express
Fig. 1 A London agency and a Sydney agency read the same document to opposite conclusions.
Readings side by sideFilled where the product publishes something on that point, hollow where its pages do not address it.Readings side by sideWhat the vendor publishesWhat the vendorpublishesFree tierFree tier — What the vendor publishes: Weights published with a licence, so there is no plan to readCommercial use fromCommercial use from — What the vendor publishes: The licence, outside the EU, the UK and South KoreaWhat is ownedWhat is owned — What the vendor publishes: Tencent claims no rights in the Outputs you generateInput restrictionInput restriction — What the vendor publishes: No statement published
Fig. 2 Filled where the product publishes something on that point, hollow where its pages do not address it.
What HunyuanVideo publishes on the four points this register keeps. Read from its community licence on 2026-09-22.
PointWhat the vendor publishes
Free tierWeights published with a licence, so there is no plan to read
Commercial use fromThe licence, outside the EU, the UK and South Korea
What is ownedTencent claims no rights in the Outputs you generate
Input restrictionNo statement published

Inclusion rule. The same four points are recorded for every vendor here. A point the vendor does not publish is recorded as no statement rather than inferred from terms of service. Order. Fixed order, identical on every product page.

1Conditions on a map, not on a price list

The grant is a non-exclusive, non-transferable and royalty-free limited licence, and the limits are geographic. Territory is defined as the worldwide territory excluding the European Union, the United Kingdom and South Korea, which means a London agency and a Sydney agency are reading the same document to opposite conclusions.

Nothing on a plan table could express that, which is why this row exists in a register organised around plans. A brand that runs campaigns in several markets has to ask where the generation happened and where the output will be published, and the licence is the only document that answers either.

2A scale threshold that most readers will never reach and some will

Where a licensee's products or services exceed 100 million monthly active users in the preceding calendar month, a licence must be requested from Tencent. For an agency that is theoretical. For a platform embedding generation in a consumer app it is a real ceiling with a date attached to it.

It is also the sort of clause that arrives long after the technical decision. A team that shipped on these weights at a small scale inherits an obligation that activates on growth, which is a different kind of risk from an unlicensed clip.

3The output clause is the clearest line in the document

Tencent claims no rights in Outputs you generate, and you and your users are described as solely responsible for Outputs and their subsequent uses. Both halves are useful: the first settles the ownership column, and the second makes explicit that the indemnity brands ask for is not on offer.

Three entries in this register are published as weights rather than sold as plans, and all three answer the ownership question in their licence text. None of them answers it on a page that mentions money, because there is no such page.

4The same point, across every product

Free tier, product by productOne point at a time, every product alongside, HunyuanVideo marked. Wording in the rows below.Free tier, product by productFree tierAdobe Firefly — Free tier: A free plan with daily generation limits, no separate licence lineAdobe FireflyFliki — Free tier: No commercial rights to media, and a watermark on exportsFlikiHailuo AI — Free tier: Unpaid downloads carry a watermarkHailuo AIHeyGen — Free tier: A Free plan at $0, with the mark removed from $29HeyGenHiggsfield — Free tier: Commercial rights follow for all users, free includedHiggsfieldHunyuanVideo — Free tier: Weights published with a licence, so there is no plan to readHunyuanVideoinvideo AI — Free tier: No free plan offeredinvideo AIKling AI — Free tier: Not carried on the free Basic planKling AILeonardo.Ai — Free tier: Commercial use granted, with generations publicly viewableLeonardo.AiLTX Studio — Free tier: Personal use licence on free and LiteLTX StudioLuma — Free tier: No free plan appears in the plan listLumaPika — Free tier: Not included on the free plan or on StandardPikaRunway — Free tier: Not listed on the free planRunwayStable Video Diffusion — Free tier: Weights published under a community licence, no plan to readStable Video DiffusionSynthesia — Free tier: A Basic plan at $0, with the logo removed from $29SynthesiaWan — Free tier: Weights published under Apache 2.0, with no plan involvedWan
Fig. 3 One point at a time, every product alongside, HunyuanVideo marked. Wording in the rows below.
Every product on one point, with HunyuanVideo marked. Recorded 2026-09-22.
ProductFree tier
Adobe FireflyA free plan with daily generation limits, no separate licence line
FlikiNo commercial rights to media, and a watermark on exports
Hailuo AIUnpaid downloads carry a watermark
HeyGenA Free plan at $0, with the mark removed from $29
HiggsfieldCommercial rights follow for all users, free included
HunyuanVideoWeights published with a licence, so there is no plan to read
invideo AINo free plan offered
Kling AINot carried on the free Basic plan
Leonardo.AiCommercial use granted, with generations publicly viewable
LTX StudioPersonal use licence on free and Lite
LumaNo free plan appears in the plan list
PikaNot included on the free plan or on Standard
RunwayNot listed on the free plan
Stable Video DiffusionWeights published under a community licence, no plan to read
SynthesiaA Basic plan at $0, with the logo removed from $29
WanWeights published under Apache 2.0, with no plan involved

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

Commercial use from, product by productOne point at a time, every product alongside, HunyuanVideo marked. Wording in the rows below.Commercial use from, product by productCommercial use fromAdobe Firefly — Commercial use from: Not named at a plan; asserted of the modelsAdobe FireflyFliki — Commercial use from: Standard, and any paid planFlikiHailuo AI — Commercial use from: Not worded as commercial use anywhere on the pageHailuo AIHeyGen — Commercial use from: Stated for videos generally, with no plan namedHeyGenHiggsfield — Commercial use from: No plan required; the rights come with the termsHiggsfieldHunyuanVideo — Commercial use from: The licence, outside the EU, the UK and South KoreaHunyuanVideoinvideo AI — Commercial use from: Paid plansinvideo AIKling AI — Commercial use from: Standard, $10 a monthKling AILeonardo.Ai — Commercial use from: The free plan, with ownership arriving on the paid onesLeonardo.AiLTX Studio — Commercial use from: StandardLTX StudioLuma — Commercial use from: Plus, $30 a monthLumaPika — Commercial use from: Pro, $28 a monthPikaRunway — Commercial use from: Paid plansRunwayStable Video Diffusion — Commercial use from: The licence, below USD $1,000,000 in annual revenueStable Video DiffusionSynthesia — Commercial use from: Not set by plan; set by which avatar is usedSynthesiaWan — Commercial use from: The licence itself, with no threshold attachedWan
Fig. 4 One point at a time, every product alongside, HunyuanVideo marked. Wording in the rows below.
Every product on one point, with HunyuanVideo marked. Recorded 2026-09-22.
ProductCommercial use from
Adobe FireflyNot named at a plan; asserted of the models
FlikiStandard, and any paid plan
Hailuo AINot worded as commercial use anywhere on the page
HeyGenStated for videos generally, with no plan named
HiggsfieldNo plan required; the rights come with the terms
HunyuanVideoThe licence, outside the EU, the UK and South Korea
invideo AIPaid plans
Kling AIStandard, $10 a month
Leonardo.AiThe free plan, with ownership arriving on the paid ones
LTX StudioStandard
LumaPlus, $30 a month
PikaPro, $28 a month
RunwayPaid plans
Stable Video DiffusionThe licence, below USD $1,000,000 in annual revenue
SynthesiaNot set by plan; set by which avatar is used
WanThe licence itself, with no threshold attached

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

What is owned, product by productOne point at a time, every product alongside, HunyuanVideo marked. Wording in the rows below.What is owned, product by productWhat is ownedAdobe Firefly — What is owned: No statement publishedAdobe FireflyFliki — What is owned: Publishing rights are owned by the user, and Fliki does not own any contentFlikiHailuo AI — What is owned: Hailuo does not claim ownership of content generated and downloaded on a paid planHailuo AIHeyGen — What is owned: No statement publishedHeyGenHiggsfield — What is owned: Higgsfield does not claim ownership of inputs or outputsHiggsfieldHunyuanVideo — What is owned: Tencent claims no rights in the Outputs you generateHunyuanVideoinvideo AI — What is owned: No statement publishedinvideo AIKling AI — What is owned: No statement publishedKling AILeonardo.Ai — What is owned: Full rights on a private generation; broad rights retained by Leonardo over public onesLeonardo.AiLTX Studio — What is owned: No statement publishedLTX StudioLuma — What is owned: No statement publishedLumaPika — What is owned: No statement publishedPikaRunway — What is owned: No statement publishedRunwayStable Video Diffusion — What is owned: You own any outputs generated from the models, to the extent the law permitsStable Video DiffusionSynthesia — What is owned: No statement publishedSynthesiaWan — What is owned: No rights claimed over your generated contentsWan
Fig. 5 One point at a time, every product alongside, HunyuanVideo marked. Wording in the rows below.
Every product on one point, with HunyuanVideo marked. Recorded 2026-09-22.
ProductWhat is owned
Adobe FireflyNo statement published
FlikiPublishing rights are owned by the user, and Fliki does not own any content
Hailuo AIHailuo does not claim ownership of content generated and downloaded on a paid plan
HeyGenNo statement published
HiggsfieldHiggsfield does not claim ownership of inputs or outputs
HunyuanVideoTencent claims no rights in the Outputs you generate
invideo AINo statement published
Kling AINo statement published
Leonardo.AiFull rights on a private generation; broad rights retained by Leonardo over public ones
LTX StudioNo statement published
LumaNo statement published
PikaNo statement published
RunwayNo statement published
Stable Video DiffusionYou own any outputs generated from the models, to the extent the law permits
SynthesiaNo statement published
WanNo rights claimed over your generated contents

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

  • Where the licence applies
    Territory is defined as the worldwide territory, excluding the territory of the European Union, United Kingdom and South Koreaa geographic carve-outTencent Hunyuan community licence / recorded 2026-09-22
  • Scale condition
    A licensee whose products or services exceed 100 million monthly active users in the preceding calendar month must request a licence from Tencentabove which the grant stopsTencent Hunyuan community licence / recorded 2026-09-22
  • What is owned
    Tencent claims no rights in Outputs you generate, and you and your users are solely responsible for Outputs and their subsequent usesstated in the licence itselfTencent Hunyuan community licence / recorded 2026-09-22
  • Shape of the grant
    The grant is a non-exclusive, non-transferable and royalty-free limited licenceno plan involvedTencent Hunyuan community licence / recorded 2026-09-22

5A generator's account of it

Alongside the terms behind “HunyuanVideo”, SceneMixer's guides describe the work itself this way:

Under the terms, what you generate is yours to the extent the law allows, royalty-free, commercial use included.

SceneMixer, What You Get to Keep (read 2026-10-13)

The photo is cleaned into a product shot and that object appears in every shot.

SceneMixer, An AI Ad for a Physical Product — “Will the product look like my product?” (read 2026-10-13)

6Sources

Read from the community licence on github.com, checked 2026-09-22. Every vendor side by side is on commercial use. What a sentence has to do before it counts is on the reading page. Nothing here is legal advice. Next entries: Wan, Stable Video Diffusion.