What Hailuo AI publishes about rights

Hailuo AI (hailuoai.video) states that it does not claim ownership over content you generate and download while on a paid subscription plan. The same page asks for a licence back to Hailuo over content, and never uses the words commercial use, so that row stays empty. As of 2026-09-22.

Inclusion rule. The same four points are recorded for every vendor here. A point the vendor does not publish is recorded as no statement rather than inferred from terms of service. Order. Fixed order, identical on every product page.

1An ownership disclaimer with a price attached

Most disclaimers of this kind are unconditional: the vendor says it claims nothing and stops. This one carries a qualifier, and the qualifier is a paid subscription. Read as written, the sentence says nothing at all about content generated on the free tier.

That silence is not a prohibition, and this register does not record it as one. It does mean the free tier here is the weakest position in the whole grid on the question brands care most about, because the reassurance that exists further up the ladder simply is not offered.

2What the user grants back on the same page

Alongside the disclaimer sits a licence running the other way: using the service grants Hailuo and its affiliates a non-exclusive, worldwide, royalty-free licence to use, reproduce, modify and display the content. Both sentences are true at once, and together they describe a narrower position than the first one alone.

Anyone quoting the ownership line into a client deck should quote the grant-back beside it. A brand that is contractually required to keep campaign assets exclusive has a question here, and it is answerable only by the vendor.

3The watermark is the line the plans actually draw

What the subscription ladder decides on this page is appearance: unpaid downloads include a watermark, and Standard subscribers and higher tiers download without one. The prices are printed there too, from $14.99 for Standard up through the higher tiers.

So a reader looking for permission finds a mark, and a reader looking for a mark finds it immediately. That is the common shape across this register, and it is why the two questions are kept in separate columns rather than merged into a single upgrade prompt.

4The same point, across every product

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

• What is owned
  Hailuo does not claim ownership over content you generate and download while on a paid subscription planconditional on a paid planHailuo AI, subscription service terms / recorded 2026-09-22
• Free tier
  Video downloads include a watermark for unpaid users, and Standard subscribers and higher-tier users can download without onewatermark lineHailuo AI, subscription service terms / recorded 2026-09-22
• What the user grants back
  Using the services grants Hailuo and its affiliates a non-exclusive, worldwide, royalty-free licence to use, reproduce, modify and display the contentstated on the same pageHailuo AI, subscription service terms / recorded 2026-09-22
• Commercial use
  No licence statement published (as of 2026-09-22)not worded that way on the page readHailuo AI, subscription service terms / recorded 2026-09-22

5What the output is for

Alongside the terms behind “Hailuo AI”, SceneMixer's guides describe the work itself this way:

The spoken lines and the end card follow your interface language across fifteen dialogue languages, with the cast and setting adapted to that market. The end card falls back to a language it can typeset when a script needs shaping or right-to-left layout.

SceneMixer, AI Ad Video Generator — “Which languages can the ad be in?” (read 2026-10-13)

The terms grant you the output to the extent the law allows, and that includes commercial use.

SceneMixer, What You Get to Keep — “Do I own the copyright in what I generate?” (read 2026-10-13)

6Sources

Read from the subscription service terms on hailuoai.video, checked 2026-09-22. Every vendor side by side is on commercial use. What a sentence has to do before it counts is on the reading page. Nothing here is legal advice. Next entries: Higgsfield, Fliki.