BrandVideoAI

What each vendor's terms say about commercial use

A paid plan that still bans advertising, and one that grants everything

Paid promotion is listed as not allowed with stock and synthetic avatars, with paid television and the major social platforms each named. Fliki's paid plans carry a commercial licence to all the content you create. As of 2026-09-22.

What the most expensive plan still cannot doOn one row a customer can hold the largest subscription and remain outside the permission for a paid social campaign, because the restriction follows the presenter. On the other the first invoice grants a licence to the content.Restriction on the avatarLicence on any paid planPaid social advertisingNamed as not allowed with stock avatarsInside the licence as wordedYour own websiteTraining and product videos listed aspermittedInside it as wellWhat lifts the limitA custom avatar, with consentNothing to liftConsequence namedSuspension of the accountNot stated on the pages readThe useful question is which uses are named, not whether use is allowed
Fig. 1 Paying ends the conversation on one of these rows and not on the other.
Readings side by sideFilled where the product publishes something on that point, hollow where its pages do not address it.Readings side by sideSynthesiaFlikiA paid plan grantsA paid plan grants — Synthesia: Use, minus paid promotion with a stock avatarA paid plan grants — Fliki: A commercial licence to all your contentPaid social advertisingPaid social advertising — Synthesia: Named as not allowed with those avatarsPaid social advertising — Fliki: Inside the licence as wordedWhat lifts a restrictionWhat lifts a restriction — Synthesia: Using a custom avatarWhat lifts a restriction — Fliki: Nothing to liftConsequence namedConsequence named — Synthesia: Account suspension is mentionedConsequence named — Fliki: Not stated on the pages read
Fig. 2 Filled where the product publishes something on that point, hollow where its pages do not address it.
Products addressing each pointHow many products address each point. A point nobody addresses is worth knowing before a deliverable ships.Products addressing each pointSynthesia3 of 4Fliki3 of 4
Fig. 3 How many products address each point. A point nobody addresses is worth knowing before a deliverable ships.
Synthesia and Fliki on the crossing point, side by side. Recorded 2026-09-22.
The questionSynthesiaFliki
A paid plan grantsUse, minus paid promotion with a stock avatarA commercial licence to all your content
Paid social advertisingNamed as not allowed with those avatarsInside the licence as worded
What lifts a restrictionUsing a custom avatarNothing to lift
Consequence namedAccount suspension is mentionedNot stated on the pages read

Inclusion rule. Two vendors whose published answers in one column point in different directions, or sit far enough apart that a reader choosing between them would decide differently. Order. The vendor named first in the heading is the one whose wording is quoted first.

1Paying is not the same as being unrestricted

On one of these rows a customer can hold the most expensive subscription available and still be outside the permission for a paid social campaign, because the restriction follows the presenter rather than the invoice.

On the other, the first invoice produces a licence to the content with no use carved out. A buyer who assumes that paying ends the conversation is right about one of these two products and wrong about the other.

2Named platforms against a general grant

Listing paid television, Facebook, Instagram and YouTube advertising by name is unusually concrete. It tells a media planner exactly which line items are affected, which a general clause never does.

The other row is concrete in the opposite way: all the content you create is a phrase with no carve-outs to check. Both are readable; only one requires a media plan to be read alongside it.

3What each row permits without paying anything extra

Training videos and product videos on your own site are listed as permitted on the restricted row, so the limit is aimed at bought placement rather than at business use. That is a narrower restriction than the phrase paid promotion first suggests.

Read together the pair shows that the useful question is not whether commercial use is allowed but which uses are named. A register with one column for the answer has to point at the wording, which is what both cells do.

4A third set of terms on the same question

How SceneMixer's terms answer the crossing point, beside Synthesia and Fliki. Recorded 2026-10-13.
The questionSceneMixerSource
Commercial useOutput is the user's to the extent the law allows, royalty-free and commercial use included, and output made with free credits counts as paid forSceneMixer, rights guide

Inclusion rule. SceneMixer's own published wording on the column this pair was chosen for. Order. The sentence closest to the column first.

Its full row is on the SceneMixer entry.

  • What is ruled out
    Use in any form of paid promotion is listed as not allowed with stock and synthetic avatars, and paid TV, Facebook, Instagram and YouTube ads are each listed by namestated against the avatar rather than the planSynthesia, video licensing / recorded 2026-09-22
  • What is permitted
    Training videos on your website and product videos on your website are listed as permittedlisted as ticksSynthesia, video licensing / recorded 2026-09-22
  • Entry point
    On the Standard plan you get a commercial license to all the content you create, and the media in Fliki is either licensed or royalty-free, giving the user of any paid plan commercial rightsStandard and aboveFliki, pricing / recorded 2026-09-22

5Both documents

The first column comes from the video licensing page at synthesia.io, read 2026-09-22; the second from the pricing page and published answers at fliki.ai, read 2026-09-22. Each vendor’s full row is on Synthesia and Fliki, and the column being compared is described on commercial use from. A comparison of wording is not legal advice. Other pairs: LTX and Leonardo, Fliki and Higgsfield.