BrandVideoAI

What each vendor's terms say about commercial use

Leonardo.Ai settles ownership with a privacy setting

On a private generation the user retains full ownership, copyright and all other intellectual property rights. For public content the vendor retains worldwide perpetual rights to use, copy, adapt, modify, publish and create derivative works. As of 2026-09-22.

A setting inside the product selects the clauseTwo sentences on one page describe opposite outcomes, and a privacy setting decides which applies. The answer for a given clip is therefore a fact about how it was generated rather than about the account or the plan.Was the generation privatePrivateFull rights stay with the userOwnership, copyright and all otherintellectual property rights, asworded.PublicBroad rights retained by thevendorWorldwide and perpetual, coveringadaptation, publication and derivativeworks.Which means the record worth keeping is per clip, not per account
Fig. 1 Two files made minutes apart can sit on different sides of the sentence.
One cell of the register: Leonardo.Ai on what is owned, read from its help centre answer on 2026-09-22.
What the record holdsAs published
The published wordingFull ownership on a private generation; worldwide perpetual rights retained over public content
Where it appearsA help centre answer on commercial usage
How the reading was establishedStated twice, with a privacy setting deciding which sentence applies
What the cell leaves openWhat happens to rights in a generation that was public and is later made private

Inclusion rule. One vendor, one column. A cell earns a page when the vendor publishes something specific there, or when its silence is unusual beside the vendors read with it. Order. Fixed order: the wording, then its address, then the method, then the gap.

1A toggle that decides a legal position

Two sentences on one page describe opposite outcomes, and the thing that selects between them is a setting inside the product. That is rare in this register and it is operationally awkward, because settings are changed by whoever is at the keyboard.

It also means the answer for a given clip is a fact about how it was generated rather than about the account or the plan. Two files made minutes apart can sit on different sides of the sentence.

2The public side is worded broadly

Worldwide, perpetual, and covering use, copying, reproduction, processing, adaptation, modification, publication, transmission and derivative works: the list is long and each verb adds something. Nothing in it is unusual for a platform that displays user work.

What makes it worth recording is the pairing. A customer who reads only the private sentence believes they hold everything, and a customer who reads only the public one believes they hold nothing.

3What a production has to write down

Per clip: whether the generation was private, and which account held the setting. That is a two-column record, and it is the difference between answering a client's question in an afternoon and reconstructing a workflow from memory.

The register does not tell anybody which setting to use. It records that the setting carries the ownership answer, which is the part a plan comparison would never show.

  • What is owned
    On a private generation the user retains full ownership, copyright and all other intellectual property rights to their imagesconditional on privacyLeonardo.Ai, commercial usage / recorded 2026-09-22
  • What is owned
    For public content Leonardo.Ai and its successors retain worldwide perpetual rights to use, copy, reproduce, process, adapt, modify, publish, transmit and create derivative worksthe public side of the same clauseLeonardo.Ai, commercial usage / recorded 2026-09-22

4From the making side

Alongside the terms behind “Leonardo.Ai, owned work”, SceneMixer's guides describe the work itself this way:

The spoken lines and the end card follow your interface language across fifteen dialogue languages, with the cast and setting adapted to that market. The end card falls back to a language it can typeset when a script needs shaping or right-to-left layout.

SceneMixer, AI Ad Video Generator — “Which languages can the ad be in?” (read 2026-10-13)

On a segment’s card, Insert adds a blank segment right after it: write its header and shots.

SceneMixer, Inserting and Deleting Segments (read 2026-10-13)

5Where this reading came from

The cell above was taken from the help centre answer published at leonardo.ai, as that page stood on 2026-09-22. The remaining three cells of the same vendor row sit on Leonardo.Ai; the column itself is described on what is owned. This is a filing decision and not legal advice. Cells nearby: HunyuanVideo, owned work, Wan, owned work.