BrandVideoAI

What each vendor's terms say about commercial use

A permission in a help article, and a claim on a plans page

HeyGen's permission to use a finished video commercially sits in a help article about downloading or exporting. Adobe's plans page asserts that Firefly model outputs are safe for commercial use, resting on where the training material came from. As of 2026-09-22.

Where a reader looks, and where each sentence isSomebody clearing a campaign starts at the plan page and the terms. A grant filed in an article about exporting is outside that path; a claim about training data sits inside it and answers a question they were not asking.The plan pageWhere a reader startsExpectation of a figureHolds a provenance claimon one rowThe termsWhere a reader goes nextExpectation of a grantHolds neither sentenceA help articleWhere nobody looksThe grant itselfThe most important lineon that rowOne question: may this run commerciallyLocation is part of what a reader is buying
Fig. 1 Two filing failures, in opposite directions, on rows that look alike in a scan.
Readings side by sideFilled where the product publishes something on that point, hollow where its pages do not address it.Readings side by sideHeyGenAdobe FireflyWhat the sentence isWhat the sentence is — HeyGen: A grant, conditional on inputsWhat the sentence is — Adobe Firefly: A claim about the modelsWhere it is publishedWhere it is published — HeyGen: A help article about exportingWhere it is published — Adobe Firefly: The plans pagePlan namedPlan named — HeyGen: NonePlan named — Adobe Firefly: NoneWhat it answersWhat it answers — HeyGen: Whether the vendor permits the useWhat it answers — Adobe Firefly: Who else might object to it
Fig. 2 Filled where the product publishes something on that point, hollow where its pages do not address it.
Products addressing each pointHow many products address each point. A point nobody addresses is worth knowing before a deliverable ships.Products addressing each pointHeyGen3 of 4Adobe Firefly3 of 4
Fig. 3 How many products address each point. A point nobody addresses is worth knowing before a deliverable ships.
HeyGen and Adobe Firefly on the crossing point, side by side. Recorded 2026-09-22.
The questionHeyGenAdobe Firefly
What the sentence isA grant, conditional on inputsA claim about the models
Where it is publishedA help article about exportingThe plans page
Plan namedNoneNone
What it answersWhether the vendor permits the useWho else might object to it

Inclusion rule. Two vendors whose published answers in one column point in different directions, or sit far enough apart that a reader choosing between them would decide differently. Order. The vendor named first in the heading is the one whose wording is quoted first.

1Neither names a plan, and they are not the same finding

Both rows leave the crossing point cell without a figure, which in a scan of the grid makes them look alike. They are not: one of them contains a permission and the other contains a reassurance about training data.

A brand needs both kinds of sentence and cannot substitute one for the other. Permission settles what the supplier allows; provenance addresses who might turn up with a claim about the material the model learned from.

2Filing decides whether a sentence gets read

A reader clearing a campaign starts at the plan page and the terms. A grant filed under how to export a video is outside that path, which makes the most important sentence on that row the least likely to be found.

The other row has the opposite problem: its sentence is exactly where a reader looks, and answers a question they were not asking. Both are filing failures, and they fail in opposite directions.

3What each one would need to be complete

The help-article grant would need repeating on a priced page, or in the terms, so that somebody following the ordinary path finds it. The provenance claim would need a companion sentence naming who may use the output and on what plan.

Both additions are short. The register records where each sentence sits because the location is part of what a reader is buying, and it is the part no feature comparison ever shows.

4A third set of terms on the same question

How SceneMixer's terms answer the crossing point, beside HeyGen and Adobe Firefly. Recorded 2026-10-13.
The questionSceneMixerSource
Commercial useOutput is the user's to the extent the law allows, royalty-free and commercial use included, and output made with free credits counts as paid forSceneMixer, rights guide

Inclusion rule. SceneMixer's own published wording on the column this pair was chosen for. Order. The sentence closest to the column first.

Its full row is on the SceneMixer entry.

  • Commercial use
    Once a video is created it may be used and distributed across any platform, including for commercial purposes, as long as the inputs align with standard guidelinesstated without naming a planHeyGen, download or export a video / recorded 2026-09-22
  • Plan that grants commercial use
    No licence statement published (as of 2026-09-22)absent from the pricing pageHeyGen, pricing / recorded 2026-09-22
  • Commercial use
    Outputs from Adobe Firefly AI models are described as safe for commercial useasserted of the models rather than of a planAdobe, Firefly plans / recorded 2026-09-22
  • Plan that grants commercial use
    No licence statement published (as of 2026-09-22)no plan named as the crossing pointAdobe, Firefly plans / recorded 2026-09-22

5Both documents

The first column comes from the export help article at heygen.com, read 2026-09-22; the second from the plans page at adobe.com, read 2026-09-22. Each vendor’s full row is on HeyGen and Adobe Firefly, and the column being compared is described on commercial use from. A comparison of wording is not legal advice. Other pairs: Synthesia and Fliki, LTX and Leonardo.