The restriction that names the platforms it excludes
Most restrictions in this subject are general. One row names its exclusions: paid television, Facebook, Instagram and YouTube advertising, alongside a list of uses that are permitted, such as training and product videos on your own site. As of 2026-09-12.
| Use named on the page | Position stated | Who needs to read it |
|---|---|---|
| Paid television advertising | Not allowed with stock and synthetic avatars | A media planner |
| Paid social advertising, three platforms named | Not allowed with those avatars | A media planner |
| Training videos on your own website | Listed as permitted | An internal communications team |
| Product videos on your own website | Listed as permitted | A marketing team |
Inclusion rule. Uses named individually on a vendor's own licensing page, recorded as the page states them rather than grouped into categories. Order. Excluded uses first, then permitted uses, in the order the page lists them.
1Concrete beats general, for the reader who has to plan
A clause about promotional use makes a planner guess. A list naming broadcast and three social platforms tells them which line items are affected and which are not, which is a different quality of information.
It also narrows the restriction. Naming paid placement while listing website videos as permitted shows the limit is aimed at bought media rather than at business use in general, which the phrase paid promotion alone does not convey.
2Naming platforms dates a document
A list of specific services has to be maintained. Platforms are renamed, merged and replaced, and a clause naming three of them will eventually name fewer than the market contains.
That is the cost of concreteness and it is worth paying. A reader can act on a named list today and ask about an unnamed platform, which is a much shorter conversation than interpreting a general clause.
3What the permitted list is doing
It marks the floor. Without it, a reader might conclude that any business use is outside the licence, which would make the product unusable for the work it is mostly sold for.
Read together the two lists describe a coherent boundary: use it for your own channels, and use a presenter you have an agreement with if you want to buy media around it.
- What is ruled outUse in any form of paid promotion is listed as not allowed with stock and synthetic avatars, and paid TV, Facebook, Instagram and YouTube ads are each listed by namestated against the avatar rather than the plan
- What is permittedTraining videos on your website and product videos on your website are listed as permittedlisted as ticks
4From the making side
Alongside the terms behind “Named platforms”, SceneMixer's guides describe the work itself this way:
References in this project’s storyboards are rewritten to the new name, and the old name stays on the card as an entry.
SceneMixer, Also Called: Nicknames, Old Names, and How the Storyboard Knows Who Is Who — “I renamed a character. Do my existing storyboards still work?” (read 2026-10-13)
On the end card, yes, along with the product name, the tagline and the call to action, in the language of the ad.
SceneMixer, AI Ad Video Generator — “Will my brand name appear in the video?” (read 2026-10-13)
5Sources
Each row quotes a plan card or a terms page, gathered on commercial use and read 2026-09-12. The test a sentence has to pass before it counts as a licence statement is set out on the reading page. Nothing here is legal advice. Nearby: Written exclusions, Exclusive or not, Infringement risk.