BrandVideoAI

What each vendor's terms say about commercial use

The crossing point, and the vendors who do not have one

This column records the condition a vendor attaches to commercial use. Seven of the seventeen vendors attach it to a plan, six attach it to nothing at all, three put it in a licence published with model weights, and one publishes no statement. As of 2026-09-12.

How a crossing point is assembled from two pagesThe permission and the list of plans it covers are published separately. The cell is what is left after the two are matched, which is a plan name; the monthly figure travels beside it so the row can be scanned quickly.Plan cardsThe ladder ofplans and whateach onecosts.Plan namesLicencesentenceThe linesaying outputmay be usedcommercially.A permissionMatch the twoWhich rung onthe ladder thesentenceattaches to.Plan plus grantThe cellLowest plannamed, withthe page itwas read from.Why the plan and not the priceA vendor can reprice Standard without changing what Standard permits, so the plan name isthe durable half of the cell.
Fig. 1 Neither half is a finding on its own. A grant with no plan list reads as general, a plan list with no grant says nothing.
Readings side by sideFilled where the product publishes something on that point, hollow where its pages do not address it.Readings side by sideWhat the column holdsWhat the columnholdsPage the sentence was read fromPage thesentence…Adobe FireflyAdobe Firefly — What the column holds: Not named at a plan; asserted of the modelsAdobe Firefly — Page the sentence was read from: Plans pageFlikiFliki — What the column holds: Standard, and any paid planFliki — Page the sentence was read from: Pricing page and published answersHailuo AIHailuo AI — What the column holds: Not worded as commercial use anywhere on the pageHailuo AI — Page the sentence was read from: Subscription service termsHeyGenHeyGen — What the column holds: Stated for videos generally, with no plan namedHeyGen — Page the sentence was read from: Export help articleHiggsfieldHiggsfield — What the column holds: No plan required; the rights come with the termsHiggsfield — Page the sentence was read from: Help centre answerHunyuanVideoHunyuanVideo — What the column holds: The licence, outside the EU, the UK and South KoreaHunyuanVideo — Page the sentence was read from: Community licenceinvideo AIinvideo AI — What the column holds: Paid plansinvideo AI — Page the sentence was read from: Pricing pageKling AIKling AI — What the column holds: Standard, $10 a monthKling AI — Page the sentence was read from: Membership plansLeonardo.AiLeonardo.Ai — What the column holds: The free plan, with ownership arriving on the paid onesLeonardo.Ai — Page the sentence was read from: Help centre answerLTX StudioLTX Studio — What the column holds: StandardLTX Studio — Page the sentence was read from: Pricing pageLumaLuma — What the column holds: Plus, $30 a monthLuma — Page the sentence was read from: Pricing pagePikaPika — What the column holds: Pro, $28 a monthPika — Page the sentence was read from: Pricing pageRunwayRunway — What the column holds: Paid plansRunway — Page the sentence was read from: Pricing pageSceneMixerSceneMixer — What the column holds: Every user, no plan namedSceneMixer — Page the sentence was read from: Rights guideStable Video DiffusionStable Video Diffusion — What the column holds: The licence, below USD $1,000,000 in annual revenueStable Video Diffusion — Page the sentence was read from: Community licenceSynthesiaSynthesia — What the column holds: Not set by plan; set by which avatar is usedSynthesia — Page the sentence was read from: Video licensing pageWanWan — What the column holds: The licence itself, with no threshold attachedWan — Page the sentence was read from: Repository licence note
Fig. 2 Filled where the product publishes something on that point, hollow where its pages do not address it.
The lowest plan each vendor names, and the page the naming was read from. Recorded 2026-09-12.
VendorWhat the column holdsPage the sentence was read from
Adobe FireflyNot named at a plan; asserted of the modelsPlans page
FlikiStandard, and any paid planPricing page and published answers
Hailuo AINot worded as commercial use anywhere on the pageSubscription service terms
HeyGenStated for videos generally, with no plan namedExport help article
HiggsfieldNo plan required; the rights come with the termsHelp centre answer
HunyuanVideoThe licence, outside the EU, the UK and South KoreaCommunity licence
invideo AIPaid plansPricing page
Kling AIStandard, $10 a monthMembership plans
Leonardo.AiThe free plan, with ownership arriving on the paid onesHelp centre answer
LTX StudioStandardPricing page
LumaPlus, $30 a monthPricing page
PikaPro, $28 a monthPricing page
RunwayPaid plansPricing page
SceneMixerEvery user, no plan namedRights guide
Stable Video DiffusionThe licence, below USD $1,000,000 in annual revenueCommunity licence
SynthesiaNot set by plan; set by which avatar is usedVideo licensing page
WanThe licence itself, with no threshold attachedRepository licence note

Inclusion rule. Vendors that publish a statement about commercial use on a page a reader can reach without an account. A vendor whose pages name no condition keeps its row and records that. Order. Rows carrying a statement first, and the rows recording that nothing is published after them, then alphabetically by vendor inside each group.

1The plan is the record, the price is the label

What this column is pinned to is a plan name, because that is what the licence sentence attaches to. The monthly figure travels beside it so the row can be scanned, but a vendor can reprice Standard next quarter without changing a word of what Standard permits, and the row would then be wrong in its cheaper half and right in the half that matters.

That is also why the two vendors granting commercial use across their paid plans are not given a figure here. Their sentence names a class of plans rather than one of them, and inventing an entry point by picking their cheapest paid tier would turn a reading into a guess with a dollar sign attached to it.

2The sentence and the plan list rarely share a page

A grant written for paying customers settles nothing until something else defines which plans count, and that definition almost always sits on a different page from the grant. Reading either half alone produces a confident answer the other half contradicts, which is the failure this column was shaped to make impossible.

So the row carries both halves and the page each was taken from. Kling AI states it on the membership cards themselves, which is the shortest distance between the two halves seen here. The others state it once and define the plans elsewhere, and the register does the walking.

3A crossing point is not a clearance

Paying at the named plan is where the vendor's own permission starts, and that is all this column reports. It does not reach the footage a brand supplied as a reference, the person whose face appears in an output, or the category rules that narrow the same grant a few clauses further down in a document this register does not read.

Two vendors here also show the crossing point moving through a plan ladder in a way a reader would not predict. Luma names commercial use on the plan above its cheapest and does not restate it higher up; Pika puts a paid tier below its crossing point, so its $8 customers are paying without being licensed.

4Five vendors attach the permission to nothing at all

Higgsfield says there is no separate commercial licence to buy and that the rights follow from its terms for every user. HeyGen states the grant in a support article about exporting, with no tier attached. Leonardo.Ai states it for free users. Synthesia moves the condition onto the avatar. Adobe asserts that outputs from its models are safe for commercial use, which is a claim about training data rather than a plan grant.

Those rows cannot be sorted by price, so this column holds the sentence rather than a figure. A reader comparing entry costs should read the free tier column beside this one: where the permission is not priced, what is priced is usually the watermark.

5Three conditions that no plan table could carry

Where a vendor publishes model weights, the condition lives in the licence file. One excludes the European Union, the United Kingdom and South Korea from the territory it covers. One stops at 100 million monthly active users, above which a licence has to be requested. One stops at a million dollars of the licensee's annual revenue, above which the granted licences terminate.

Each of those decides whether a brand may run the output, and none of them is a price. The column records the condition in the vendor's own terms and links to the document, because compressing a territory carve-out into a plan name would lose the only part that matters.

  • Entry point
    Every paid membership lists that generated content is for commercial useStandard upwardKling AI, membership plans / recorded 2026-09-12
  • Entry point
    Commercial use is included from the $28 Pro plan upwardPro and FancyPika, pricing / recorded 2026-09-12
  • Entry point
    Commercial use is listed on the Plus plan at $30 a month, or $25 a month billed yearlythe lowest plan naming commercial useLuma, pricing / recorded 2026-09-12
  • Pro and Ultra
    The higher plans do not restate the commercial use lineby omission from the plan cardsLuma, pricing / recorded 2026-09-12
  • Entry point
    A commercial use licence is listed from the Standard planStandard and aboveLTX Studio, pricing / recorded 2026-09-12
  • Entry point
    Commercial use is listed on the paid planspaid plansRunway, pricing / recorded 2026-09-12
  • Entry point
    Commercial use is listed on the paid plansno free plan offeredinvideo AI, pricing / recorded 2026-09-12
  • Entry point
    On the Standard plan you get a commercial license to all the content you create, and the media in Fliki is either licensed or royalty-free, giving the user of any paid plan commercial rightsStandard and aboveFliki, pricing / recorded 2026-09-22
  • Commercial use
    There is no separate commercial licence to purchase, and commercial use rights follow from the terms of use for all usersstated for every plan including the free oneHiggsfield, who owns my generations / recorded 2026-09-22
  • Free tier
    A free user can download their own generations for commercial usagecommercial use grantedLeonardo.Ai, commercial usage / recorded 2026-09-22
  • Commercial use
    Outputs from Adobe Firefly AI models are described as safe for commercial useasserted of the models rather than of a planAdobe, Firefly plans / recorded 2026-09-22
  • Commercial use
    Once a video is created it may be used and distributed across any platform, including for commercial purposes, as long as the inputs align with standard guidelinesstated without naming a planHeyGen, download or export a video / recorded 2026-09-22
  • Where the licence applies
    Territory is defined as the worldwide territory, excluding the territory of the European Union, United Kingdom and South Koreaa geographic carve-outTencent Hunyuan community licence / recorded 2026-09-22
  • Scale condition
    A licensee whose products or services exceed 100 million monthly active users in the preceding calendar month must request a licence from Tencentabove which the grant stopsTencent Hunyuan community licence / recorded 2026-09-22
  • Threshold
    The community licence covers commercial use until the licensee has more than USD $1,000,000 in annual revenuestated as annual revenueStability AI community licence / recorded 2026-09-22
  • What happens at the threshold
    Above that revenue any licences granted under the agreement terminate, and an enterprise licence has to be requestedStability AI community licence / recorded 2026-09-22
  • Licence
    The models in this repository are licensed under the Apache 2.0 Licensepublished with the weightsWan2.2 repository / recorded 2026-09-22

6Sources

Every row restates a reading already held on commercial use and on the vendor page it came from, checked 2026-09-12. What a sentence has to do before it counts as a licence statement is set out on the reading page. This column is a filing decision, not legal advice. The other columns: What is owned, Input restriction.