What a vendor keeps after declining to own it
Declining ownership and taking a licence are compatible. Two rows here do both on the same page: one takes a worldwide licence over the content generated through the service, the other retains perpetual rights over content that is publicly viewable. As of 2026-09-12.
| Vendor | What is kept | Can a customer avoid it |
|---|---|---|
| Hailuo AI | A worldwide, royalty-free licence over the content | Not stated as avoidable |
| Leonardo.Ai | Perpetual rights over publicly viewable content | By keeping a generation private |
Inclusion rule. Vendors whose pages both decline ownership of user output and reserve rights over it, read from the same document in each case. Order. The broader reservation first, then the one a product setting can narrow.
1Every hosted service keeps something
Storing a file, serving it back and converting formats all need permission, so some clause has to exist. The interesting question is not whether something is reserved but whether a customer can decline it.
On one of these rows they can, by keeping a generation private, and the page says what that changes. On the other the licence is stated without an exit and the wording does not describe a narrower option.
2Visibility is a clause a customer can see
A reservation tied to a feature is legible: the setting is in the interface and the consequence is on the same page. A general licence over everything is only noticeable if somebody reads the terms.
Neither is unusual drafting. The difference matters to a studio under a client confidentiality obligation, because one of the two can be managed by changing how the team works.
3The two questions a confidentiality obligation turns on
Whether client material may appear in the supplier's own promotion, and whether anything in the account is visible to other customers by default. Neither is answered by an ownership sentence.
Both answers are short and neither is usually in the clause. Asking produces something quotable, and a dated email is worth more to a later reviewer than a reading of a broad licence.
- What the user grants backUsing the services grants Hailuo and its affiliates a non-exclusive, worldwide, royalty-free licence to use, reproduce, modify and display the contentstated on the same page
- What is ownedFor public content Leonardo.Ai and its successors retain worldwide perpetual rights to use, copy, reproduce, process, adapt, modify, publish, transmit and create derivative worksthe public side of the same clause
4A generator's account of it
Alongside the terms behind “What is kept”, SceneMixer's guides describe the work itself this way:
The spoken lines and the end card follow your interface language across fifteen dialogue languages, with the cast and setting adapted to that market. The end card falls back to a language it can typeset when a script needs shaping or right-to-left layout.
SceneMixer, AI Ad Video Generator — “Which languages can the ad be in?” (read 2026-10-13)
The script is written from the photos and the one-line description. In step-by-step mode you can rewrite it before anything is shot.
SceneMixer, How to Make an Ad from One Photo — “Do I need a script?” (read 2026-10-13)
5Sources
Each row quotes a plan card or a terms page, gathered on commercial use and read 2026-09-12. The test a sentence has to pass before it counts as a licence statement is set out on the reading page. Nothing here is legal advice. Nearby: Weights, not plans, Free and granted, Where it is filed.