BrandVideoAI

What each vendor's terms say about commercial use

What Higgsfield publishes about rights

Higgsfield (higgsfield.ai) answers all four points this register keeps on a single help centre page: there is no separate commercial licence to buy, commercial rights follow from the terms for all users, it claims no ownership of inputs or outputs, and an image of another person may not be used without permission. As of 2026-09-22.

Four answers from one help centre pageCommercial rights follow from the terms for all users, ownership of inputs and outputs is disclaimed, an image of another person needs that person's permission, and watermark-free downloads are what the paid plans add. Each of the register's four columns is filled from the same address.One page, four columnsCommercial useNo separate licence to buy; the rights run to every user, freeincluded.What is ownedNo ownership claimed over your inputs or your outputs.What goes inNo image of another person without that person's permission.What paying addsWatermark-free downloads, which is presentation rather thanpermission.Why this row is the exception here
Fig. 1 A reader clearing a deliverable reaches all four answers without leaving one page.
Readings side by sideFilled where the product publishes something on that point, hollow where its pages do not address it.Readings side by sideWhat the vendor publishesWhat the vendorpublishesFree tierFree tier — What the vendor publishes: Commercial rights follow for all users, free includedCommercial use fromCommercial use from — What the vendor publishes: No plan required; the rights come with the termsWhat is ownedWhat is owned — What the vendor publishes: Higgsfield does not claim ownership of inputs or outputsInput restrictionInput restriction — What the vendor publishes: An image of another person may not be used without that person's permission
Fig. 2 Filled where the product publishes something on that point, hollow where its pages do not address it.
What Higgsfield publishes on the four points this register keeps. Read from its help centre answer on 2026-09-22.
PointWhat the vendor publishes
Free tierCommercial rights follow for all users, free included
Commercial use fromNo plan required; the rights come with the terms
What is ownedHiggsfield does not claim ownership of inputs or outputs
Input restrictionAn image of another person may not be used without that person's permission

Inclusion rule. The same four points are recorded for every vendor here. A point the vendor does not publish is recorded as no statement rather than inferred from terms of service. Order. Fixed order, identical on every product page.

1One page that answers the whole row

Nothing else in this grid does this. The four columns here were chosen because each can be asked of every vendor, and the expectation built into them was that most rows would be part empty. This row is not, and it was filled from one help centre answer rather than assembled from a plan table plus a guide plus a policy.

Whether the answers are generous is a separate matter from whether they are findable. A reader clearing a deliverable can reach all four from a single address, which is a practical property worth as much as a favourable clause.

2Removing the plan from the licence question

The wording is explicit that no separate commercial licence is for sale and that the rights run to all users. That deletes the failure this register exists to surface: there is no tier at which a customer is paying and still unlicensed, because payment is not what the permission turns on.

What payment turns on is the mark. Paid plans include watermark-free downloads, and the page adds that publishing watermarked output commercially may not be appropriate, which is an unusually direct admission that a licence and a presentable file are different purchases.

3An input rule stated as somebody else's permission

The restriction recorded here is not about categories of content but about a specific person: an image of another person may not be uploaded or used without that person's permission. It puts the obligation on whoever supplies the reference, which is where the exposure in brand work usually starts.

Four entries in this register now regulate the input side rather than the output side, and three of the four do it on likeness grounds. For an agency, that is the rule most likely to be broken by somebody with good intentions and a client's headshot to hand.

4The same point, across every product

Free tier, product by productOne point at a time, every product alongside, Higgsfield marked. Wording in the rows below.Free tier, product by productFree tierAdobe Firefly — Free tier: A free plan with daily generation limits, no separate licence lineAdobe FireflyFliki — Free tier: No commercial rights to media, and a watermark on exportsFlikiHailuo AI — Free tier: Unpaid downloads carry a watermarkHailuo AIHeyGen — Free tier: A Free plan at $0, with the mark removed from $29HeyGenHiggsfield — Free tier: Commercial rights follow for all users, free includedHiggsfieldHunyuanVideo — Free tier: Weights published with a licence, so there is no plan to readHunyuanVideoinvideo AI — Free tier: No free plan offeredinvideo AIKling AI — Free tier: Not carried on the free Basic planKling AILeonardo.Ai — Free tier: Commercial use granted, with generations publicly viewableLeonardo.AiLTX Studio — Free tier: Personal use licence on free and LiteLTX StudioLuma — Free tier: No free plan appears in the plan listLumaPika — Free tier: Not included on the free plan or on StandardPikaRunway — Free tier: Not listed on the free planRunwayStable Video Diffusion — Free tier: Weights published under a community licence, no plan to readStable Video DiffusionSynthesia — Free tier: A Basic plan at $0, with the logo removed from $29SynthesiaWan — Free tier: Weights published under Apache 2.0, with no plan involvedWan
Fig. 3 One point at a time, every product alongside, Higgsfield marked. Wording in the rows below.
Every product on one point, with Higgsfield marked. Recorded 2026-09-22.
ProductFree tier
Adobe FireflyA free plan with daily generation limits, no separate licence line
FlikiNo commercial rights to media, and a watermark on exports
Hailuo AIUnpaid downloads carry a watermark
HeyGenA Free plan at $0, with the mark removed from $29
HiggsfieldCommercial rights follow for all users, free included
HunyuanVideoWeights published with a licence, so there is no plan to read
invideo AINo free plan offered
Kling AINot carried on the free Basic plan
Leonardo.AiCommercial use granted, with generations publicly viewable
LTX StudioPersonal use licence on free and Lite
LumaNo free plan appears in the plan list
PikaNot included on the free plan or on Standard
RunwayNot listed on the free plan
Stable Video DiffusionWeights published under a community licence, no plan to read
SynthesiaA Basic plan at $0, with the logo removed from $29
WanWeights published under Apache 2.0, with no plan involved

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

Commercial use from, product by productOne point at a time, every product alongside, Higgsfield marked. Wording in the rows below.Commercial use from, product by productCommercial use fromAdobe Firefly — Commercial use from: Not named at a plan; asserted of the modelsAdobe FireflyFliki — Commercial use from: Standard, and any paid planFlikiHailuo AI — Commercial use from: Not worded as commercial use anywhere on the pageHailuo AIHeyGen — Commercial use from: Stated for videos generally, with no plan namedHeyGenHiggsfield — Commercial use from: No plan required; the rights come with the termsHiggsfieldHunyuanVideo — Commercial use from: The licence, outside the EU, the UK and South KoreaHunyuanVideoinvideo AI — Commercial use from: Paid plansinvideo AIKling AI — Commercial use from: Standard, $10 a monthKling AILeonardo.Ai — Commercial use from: The free plan, with ownership arriving on the paid onesLeonardo.AiLTX Studio — Commercial use from: StandardLTX StudioLuma — Commercial use from: Plus, $30 a monthLumaPika — Commercial use from: Pro, $28 a monthPikaRunway — Commercial use from: Paid plansRunwayStable Video Diffusion — Commercial use from: The licence, below USD $1,000,000 in annual revenueStable Video DiffusionSynthesia — Commercial use from: Not set by plan; set by which avatar is usedSynthesiaWan — Commercial use from: The licence itself, with no threshold attachedWan
Fig. 4 One point at a time, every product alongside, Higgsfield marked. Wording in the rows below.
Every product on one point, with Higgsfield marked. Recorded 2026-09-22.
ProductCommercial use from
Adobe FireflyNot named at a plan; asserted of the models
FlikiStandard, and any paid plan
Hailuo AINot worded as commercial use anywhere on the page
HeyGenStated for videos generally, with no plan named
HiggsfieldNo plan required; the rights come with the terms
HunyuanVideoThe licence, outside the EU, the UK and South Korea
invideo AIPaid plans
Kling AIStandard, $10 a month
Leonardo.AiThe free plan, with ownership arriving on the paid ones
LTX StudioStandard
LumaPlus, $30 a month
PikaPro, $28 a month
RunwayPaid plans
Stable Video DiffusionThe licence, below USD $1,000,000 in annual revenue
SynthesiaNot set by plan; set by which avatar is used
WanThe licence itself, with no threshold attached

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

What is owned, product by productOne point at a time, every product alongside, Higgsfield marked. Wording in the rows below.What is owned, product by productWhat is ownedAdobe Firefly — What is owned: No statement publishedAdobe FireflyFliki — What is owned: Publishing rights are owned by the user, and Fliki does not own any contentFlikiHailuo AI — What is owned: Hailuo does not claim ownership of content generated and downloaded on a paid planHailuo AIHeyGen — What is owned: No statement publishedHeyGenHiggsfield — What is owned: Higgsfield does not claim ownership of inputs or outputsHiggsfieldHunyuanVideo — What is owned: Tencent claims no rights in the Outputs you generateHunyuanVideoinvideo AI — What is owned: No statement publishedinvideo AIKling AI — What is owned: No statement publishedKling AILeonardo.Ai — What is owned: Full rights on a private generation; broad rights retained by Leonardo over public onesLeonardo.AiLTX Studio — What is owned: No statement publishedLTX StudioLuma — What is owned: No statement publishedLumaPika — What is owned: No statement publishedPikaRunway — What is owned: No statement publishedRunwayStable Video Diffusion — What is owned: You own any outputs generated from the models, to the extent the law permitsStable Video DiffusionSynthesia — What is owned: No statement publishedSynthesiaWan — What is owned: No rights claimed over your generated contentsWan
Fig. 5 One point at a time, every product alongside, Higgsfield marked. Wording in the rows below.
Every product on one point, with Higgsfield marked. Recorded 2026-09-22.
ProductWhat is owned
Adobe FireflyNo statement published
FlikiPublishing rights are owned by the user, and Fliki does not own any content
Hailuo AIHailuo does not claim ownership of content generated and downloaded on a paid plan
HeyGenNo statement published
HiggsfieldHiggsfield does not claim ownership of inputs or outputs
HunyuanVideoTencent claims no rights in the Outputs you generate
invideo AINo statement published
Kling AINo statement published
Leonardo.AiFull rights on a private generation; broad rights retained by Leonardo over public ones
LTX StudioNo statement published
LumaNo statement published
PikaNo statement published
RunwayNo statement published
Stable Video DiffusionYou own any outputs generated from the models, to the extent the law permits
SynthesiaNo statement published
WanNo rights claimed over your generated contents

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

  • Commercial use
    There is no separate commercial licence to purchase, and commercial use rights follow from the terms of use for all usersstated for every plan including the free oneHiggsfield, who owns my generations / recorded 2026-09-22
  • What is owned
    Higgsfield does not claim ownership of your inputs or outputsstated plainlyHiggsfield, who owns my generations / recorded 2026-09-22
  • Input restriction
    An image of another person may not be uploaded or used without that person's permissionpermission for a real personHiggsfield, who owns my generations / recorded 2026-09-22
  • Free tier
    Paid plans include watermark-free downloads, and publishing watermarked output in a commercial context is described as possibly not appropriatea mark rather than a licenceHiggsfield, who owns my generations / recorded 2026-09-22

5What the output is for

Alongside the terms behind “Higgsfield”, SceneMixer's guides describe the work itself this way:

The final cut ends on an end card: your main image plus four lines — Brand, Product name, Tagline, Call to action. The first two are read from your photo and your brief; the tagline and call to action are written with the script.

SceneMixer, The End Card (read 2026-10-13)

The spoken lines and the end card follow your interface language across fifteen dialogue languages, with the cast and setting adapted to that market. The end card falls back to a language it can typeset when a script needs shaping or right-to-left layout.

SceneMixer, AI Ad Video Generator — “Which languages can the ad be in?” (read 2026-10-13)

6Sources

Read from the help centre answer on higgsfield.ai, checked 2026-09-22. Every vendor side by side is on commercial use. What a sentence has to do before it counts is on the reading page. Nothing here is legal advice. Next entries: Fliki, Leonardo.Ai.