What Synthesia publishes about rights

Synthesia (synthesia.io) does not put its use boundary on a plan at all. Its licensing page allows training and product videos on your own website with stock and synthetic avatars, rules out use in any form of paid promotion, and lifts the restriction when the avatar is a custom one. As of 2026-09-22.

Inclusion rule. The same four points are recorded for every vendor here. A point the vendor does not publish is recorded as no statement rather than inferred from terms of service. Order. Fixed order, identical on every product page.

1The restriction travels with the avatar, not the subscription

Everywhere else in this register the question is which card to buy. Here the card is almost beside the point: a stock avatar carries a use boundary at every price, and a custom avatar does not carry it at all. Two teams on identical subscriptions can hold different rights depending on whose face is on screen.

That is a harder thing to check than a plan table, because the answer lives in the project rather than in the invoice. A production that swaps a stock presenter for a custom one halfway through has changed its licence position without changing anything a finance system records.

2Paid promotion is named, and named narrowly

The listed exclusions are specific: paid TV, paid Facebook, paid Instagram and paid YouTube advertising, gathered under use in any form of paid promotion. The permitted examples are equally concrete, both of them videos hosted on your own site.

For a brand that reads the list literally, an owned-channel explainer is inside the boundary and the same file boosted as an advertisement is outside it. The deciding fact is not the edit; it is the media buy, which is the one part of a campaign a video tool never sees.

3What the custom-avatar route asks in return

Lifting the restriction means taking on a consent obligation: the page requires that the person is over the applicable legal age and has given free, informed consent for their voice or likeness to be used. That is an input condition rather than an output licence, and it is a document a production has to be able to produce later.

The page also states that a video breaking these rules may lead to a suspended account, which puts enforcement on the platform rather than on a takedown after publication. A brand planning a paid flight should settle the avatar question before the shoot list, not at trafficking.

4The same point, across every product

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

Inclusion rule. Products whose own terms address commercial use. A product silent on this particular point keeps its row, marked hollow rather than dropped. Order. Alphabetical by product name.

• What is ruled out
  Use in any form of paid promotion is listed as not allowed with stock and synthetic avatars, and paid TV, Facebook, Instagram and YouTube ads are each listed by namestated against the avatar rather than the planSynthesia, video licensing / recorded 2026-09-22
• What is permitted
  Training videos on your website and product videos on your website are listed as permittedlisted as ticksSynthesia, video licensing / recorded 2026-09-22
• How the restriction is lifted
  With a custom avatar the licensing restrictions above do not apply, and videos may be used according to the agreement made with the personby avatar typeSynthesia, video licensing / recorded 2026-09-22
• Input restriction
  A custom avatar requires that the person is over the applicable legal age and has given free, informed consent for their voice or likeness to be usedconsent for a real personSynthesia, video licensing / recorded 2026-09-22
• Free tier
  A Basic plan is listed at $0 a month, and removal of the Synthesia logo is listed from the $29 Starter planplan cards as readSynthesia, pricing / recorded 2026-09-22
• Consequence
  A video that breaks these rules may lead to the account being suspendedstated on the licensing pageSynthesia, video licensing / recorded 2026-09-22

5What the output is for

Alongside the terms behind “Synthesia”, SceneMixer's guides describe the work itself this way:

The spoken lines and the end card follow your interface language across fifteen dialogue languages, with the cast and setting adapted to that market. The end card falls back to a language it can typeset when a script needs shaping or right-to-left layout.

SceneMixer, AI Ad Video Generator — “Which languages can the ad be in?” (read 2026-10-13)

On a segment’s card, Insert adds a blank segment right after it: write its header and shots.

SceneMixer, Inserting and Deleting Segments (read 2026-10-13)

6Sources

Read from the video licensing page on synthesia.io, checked 2026-09-22. Every vendor side by side is on commercial use. What a sentence has to do before it counts is on the reading page. Nothing here is legal advice. Next entries: HeyGen, Hailuo AI.