Leonardo.Ai grants the free licence and charges in visibility
A free user may download their own generations for commercial usage. The same page states what the free tier costs instead: design concepts are publicly viewable for other users of the product to copy and remix. As of 2026-09-22.
| What the record holds | As published |
|---|---|
| The published wording | A free user may download their own generations for commercial usage |
| Where it appears | A help centre answer on commercial usage |
| How the reading was established | Stated for free users, with a condition of its own attached |
| What the cell leaves open | What a competitor remixing a published concept means for a campaign's distinctiveness |
Inclusion rule. One vendor, one column. A cell earns a page when the vendor publishes something specific there, or when its silence is unusual beside the vendors read with it. Order. Fixed order: the wording, then its address, then the method, then the gap.
1A free tier that gives away the licence and keeps something else
This row inverts the usual bargain. The permission a reader came looking for is granted at zero, and the thing withheld is exclusivity: the work is visible to everybody else using the product, and they may copy and remix it.
Read as a business decision it is coherent. Read as a licence it is generous. Read as a brand risk it is the most unusual cell in this column, because the cost lands on a campaign rather than on an invoice.
2Visibility is a commercial term, not a privacy setting
For a launch that depends on a distinctive look, a publicly remixable concept is a material fact about the asset. It does not affect whether the clip may run; it affects whether anybody else can run something that looks like it a week later.
A register about permissions has to be careful here. The cell records what the vendor published, and the consequence for a campaign is left as a consequence rather than converted into a restriction the page does not state.
3What moves when the account starts paying
What the paid plans add on this row is not the licence, which the free user already has. It is privacy, and privacy is what the ownership sentence for this vendor turns on, which makes the owned-work cell the other half of this reading.
A brand that treats a paid plan as a licence upgrade is buying the wrong thing here, and a brand that treats the free plan as unusable is leaving a granted permission on the table.
- Free tierA free user can download their own generations for commercial usagecommercial use granted
- What the free tier costs insteadA free user's design concepts are publicly viewable for other Leonardo users to copy and remixstated on the same page
4From the making side
Alongside the terms behind “Leonardo.Ai, free tier”, SceneMixer's guides describe the work itself this way:
The terms grant you the output to the extent the law allows, and that includes commercial use.
SceneMixer, What You Get to Keep — “Do I own the copyright in what I generate?” (read 2026-10-13)
The product image is always redrawn from your original photo so it stays your product.
SceneMixer, Ad Projects and Remake Projects: What Looks Different in the Wizard and the Editor, and Why — “Can I redraw the product from text?” (read 2026-10-13)
5Where this reading came from
The cell above was taken from the help centre answer published at leonardo.ai, as that page stood on 2026-09-22. The remaining three cells of the same vendor row sit on Leonardo.Ai; the column itself is described on free tier. This is a filing decision and not legal advice. Cells nearby: Adobe Firefly, free tier, Kling AI, crossing point.