A label you owe a platform is not a licence
Rules about labelling generated material are owed to a platform or a regulator, not to the supplier that rendered it. Satisfying one says nothing about the other, and the two change on different schedules. As of 2026-09-12.
| Mark | Who it is owed to |
|---|---|
| A supplier watermark | Nobody: it is a plan feature |
| A disclosure label about generated content | A platform or a regulator |
| An attribution notice from a licence | The licence, as a condition |
| Nothing at all | The position on most paid placements |
Inclusion rule. Marks that can appear on or beside a generated clip, distinguished by whose rule requires them. Order. From the mark a supplier controls to the mark a licence requires.
1Three different obligations, one surface
A watermark is a plan feature, removable by paying. A disclosure label is owed to whoever distributes the clip. An attribution notice is a licence condition. All three end up on or beside the same file and none of them substitutes for another.
Conflating them produces confident errors in both directions: that a paid plan removes a disclosure duty, or that a credit satisfies a platform rule.
2Platform rules move faster than terms
Distribution rules are updated by companies under regulatory pressure, often quickly and without notice to the people producing material. A licence file is redrafted rarely and visibly.
That difference in clock speed is the practical reason to keep the two in separate places. A register about supplier terms cannot track platform policy, and a publishing checklist cannot track licences.
3What belongs in a publishing checklist
Which platforms the clip will run on, what each one currently requires, and who is responsible for applying it. None of that is a rights question and all of it can stop a campaign.
Keeping it beside the delivery log is enough. The two answer questions from different directions about the same file, and they arrive at the same time.
4Where the vendor statements are kept
The mechanics above apply to anyone. What a given vendor has committed to in writing is held on the register instead, each line with the plan page it came from and the date it was checked.
An explainer, not an entry in the register. Vendor statements are held, with their sources, on commercial use, and nothing on this page is legal advice. Related: A rights pass, Changing plan.
5From the making side
Alongside the terms behind “Labels and disclosure”, SceneMixer's guides describe the work itself this way:
The music runs across the end card and comes to an end with the film.
SceneMixer, Where the Music in an Ad Video Comes From — “Does the end card have music?” (read 2026-10-13)
You can recomposite with different end-card text, and in step-by-step mode you can reshoot individual segments. The finished file can also be downloaded and shared with a link.
SceneMixer, How to Make an Ad from One Photo — “Can I change the ad after it is finished?” (read 2026-10-13)